Essay about Business Challenges - 683 Words

1. The most significant challenge to business success you see in this rapidly changing global economy; One significant challenge to business success in this rapidly changing global economy is that many business are focused on efficiency and economic of scales. Just like the example provided by Michael H. Hugo on Chapter 1, many companies are focused on lowering operating cost as much as possible. This is causing for executives not leave any room for unpredicted changes limiting the company’s ability to respond to customer’s changing needs. 2. An organization that has been successful in the global marketplace using virtual teams and the best practices it used (as discussed in Chapter 7 of Business Agility: A Sustainable†¦show more content†¦While this is a practice enforced throughout the company, it was necessary to make sure that this communications were clear to the virtual team in order to maintain morale and the team’s trust in the company. 3. How the Marketplace simulation incorporates these challenges into simulation game play; The Marketplace simulation incorporates these challenges by providing student with real-world business problems and roles. Team members are challenged to make decisions and used critical thinking in order to solve this problems virtually. While The Marketplace gives the team the tolls necessary to have effective communication, ultimately each team members contributes to the overall success of the team, just like in a real business situation. 4. How your readings and individual self-assessment work provide potential solutions to these challenges. The unit’s readings have provided many solutions to the challenges businesses encounter nowadays. To this day, there are many companies that have business plans that concentrate strictly in lowering operating cost, cut budgets as much as possible and overwork workers that already are overworked. 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Rethinking Anthropology †E. R. Leach Free Essays

string(80) " of two issues of Man to expound my fallacies and confusions \(Fortes, 1959b\)\." RETHINKING ANTHROPOLOGY LONDON SCHOOL OF ECONOMICS MONOGRAPHS ON SOCLL ANTHROPOLOGY Managing Editor: Anthony For^e The Monographs in on Social Anthropology were established modem The by 1940 and aim to publish results of anthropological research of primary interest to specialists. continuation of the series was made possible from the Wenner-Gren Foundation for Anthropological Research, and more recently by a further grant from the Governors of the London a grant in aid School of Economics and Political Science. re under the direction of an Board associated with the Department of Anthropology of the London School of Economics and Political Science. We will write a custom essay sample on Rethinking Anthropology – E. R. Leach or any similar topic only for you Order Now Editorial The Monographs LONDON SCHOOL OF ECONOMICS MONOGRAPHS ON SOCIAL ANTHROPOLOGY No. 22 Rethinking Anthropology by E. R. LEACH UNIVERSITY OF LONDON THE ATHLONE PRESS NEW YORK: HUMANITIES PRESS INC Published by THE ATHLONE PRESS UNIVERSITY OF LONDON at 2 Gotcer Street, Distributed by Tiptree London wci Book Services Ltd Tiptree, Essex First edition, 1961 First paperback edition with corrections, 1966 Reprinted, 1968, 1971 E. R. Leach, 1961, 1971 U. K. U. K. sB N o 485 19522 4 cloth sB N B o 485 19622 o paperback U. S. A. s N 391 00146 9 paperback First printed in 1961 by ROBERT CUNNINGHAM AND SONS LTD ALVA Reprinted by photo-litho by JOHN DICKENS CO LTD NORTHAMPTON 4- M75†² Preface The title of this collection properly belongs only to the first essay. On 3 December 1959 1 had the honour to deliver the first Malinovvski Memorial Lecture at the London School of Economics. The Editorial Board of the London School of Economics Monographs in Social Anthropology enerously offere d to publish the text of my lecture but added the flattering suggestion that I should reprint a number of my other essays at the same time. I have accordingly appropriated the title of my Malinowski lecture for the whole collection. I do not pretend wholly consistent with that The essays extend over a period of fifteen years and is that the viewpoint of the latest (Chapter i) of the earliest (Chapter 2) but there is, I think, a certain continuity of theme and method in all of them. When they were first written all these essays were attempts to ‘rethink anthropology’. All are concerned with problems of others, I ‘theory’ and are based on ethnographic facts recorded by my own contribution being primarily that of analyst. In each case have tried to reassess the known facts in the light of unorthodox assumpSuch heresy seems to me to have merit for its own sake. Unconventional arguments often turn out to be wrong but provided they provoke discussion they may still have lasting value. By that criterion each of the essays in this book is a possible candidate for attention. tions. Among social anthropologists the is game f building new theories on the ruins of old ones almost an occupational disease. Contemporary arguments in social anthropology are built out of formulae concocted by Malinowski, Radcliffe-Brown and Levi-Strauss who in turn were only ‘rethinking’ Rivers, Durkheim and Mauss, who borrowed from Morgan, McLennan and Robertson- Smith the total outcome of all — and so on. Sceptics may think that despite all this ratiocination adds up to very little; our pedagogical subtleties, the diversities of human custom remain as bewildering as ever. But that we admit. The contemporary social anthropologist is all too well aware that he knows much less than Frazer imagined that he knew for certain. But that perhaps is the point. The contributions to anthropological pedantry collected in this book add little to the sum of human knowledge but if they provoke some readers to doubt their sense of certainty then they will have served their purpose. A note on the interconnections between the different papers draft of Chapter 2 may prove still helpful. The first was written in 1943 while I was on VI PREFACE and still in direct contact with Jinghpaw speakers. ppeared in the 1945 volume of the J. R. A. I, this was not actually published until 1950. These details of dating are relevant because they explain why my paper contains no reference to Chapters 15 and i6 of Levi-Strauss, Les structures elementaires de la parente (1949) and reciprocally why the latter work ignores the new information provided by my paper. Chapter 3, which was originally a Curl Prize E ssay, was completed in the spring of 195 1 and seems to have been the first English language commentar)’ on Levi-Strauss’s magnum opus though, presumably, my paper and J. P. B. de Josselin de Jong’s monograph Levi-Strauss’s Theory on Kinship and Marriage (1952) were going through the press at the same time. Although I here criticized Levi-Strauss on the grounds of ethnographical inaccuracy my sympathy with his general theoretical point of view is very great. Professor Levi-Strauss has himself noted the similarity between the view of ‘social structure’ implicit in my first Jinghpaw paper (Chapter 2) and his own (Levi-Strauss, 1953, p. 525 n), and in all my subsequent publications my debt to Levi-Strauss is obvious. The relationship of Chapter 4 to earlier literature will be apparent from the references in the text. Although it was not intended to be controversial it provoked Dr Kathleen Gough into a vigorous reply (Gough, 1959). The crucial part of my argument here is that I emphasize the need to distinguish between affinity regarded as an alliance between corporate kin groups and those individual affinal ties which bind a particular wife to a particular husband. This theme recurs in Chapter 5 and again in active military service t Although Chapter i. Chapter 5, as indicated in the text, is linked with a long correspondence which appeared in the pages of Man in 1953 and 1954 but the response which it evoked from my close academic colleagues is only marginally connected with this earlier discussion. Dr Goody has denounced my whole argument as grounded in fundamental error (Goody, 1959, p. 86) and Professor Fortes has taken up most of two issues of Man to expound my fallacies and confusions (Fort es, 1959b). You read "Rethinking Anthropology – E. R. Leach" in category "Essay examples" Both these explosions of academic wrath were provoked by a single sentence in my essay, namely ‘Thus Fortes, while recognizing that ties of affinity have comparable importance to ties of descent, disguises the former under his expression â€Å"complementary filiation† (see below p. 122). The exact sense in which this statement is an ‘error’ is still not clear to me for in the course of his denunciation Fortes reaffirms his view that ‘complementary filiation is a function of affinal relations’ (Fortes, 1959b, p. 209) which is precisely the argument I sought to controvert. ^ Professor Fortes has called his article *a rejoinder to Leach’, and — readers of Chapter i of this book need to appreciate that ‘a among other things in it is intended as rejoinder to Fortes’. Reference to a short note Man (i960. Art. 6) will perhaps help to make this clear. The two short papers on time symbolism reprinted in Chapter 6 do PREFACE inf luence of Professor Levi-Strauss Vll not form a series with the other chapters of the book though again the is pronounced. Although my ‘Cronus and Chronos’ appeared in print in 1953 while Levi-Strauss’s ‘The Structural Study of Myth’ was only published in 1956, I had in fact already heard Professor Levi-Strauss’s lecture on this topic before I wrote my essay. Explorations, the Toronto University publication in which my Chapter 6 was originally published, carried on its fly leaf the statement that it was ‘designed, not as a permanent reference journal that embalms truth for posterity, but as a publication that explores and searches and questions’ and both my papers are correspondingly brief and tentative. Nevertheless a number of my friends have suggested that the arguments they contain are of more than ephemeral interest; hence the reissue here^ Chapter i contains a considerable amount of matter which was not included in the spoken text of my Malinowski lecture. The other essays^ appear as originally printed, except for the correction of misprints, and one or two very minor alterations intended to clarify the argument. The Introductory Notes at the beginning of Chapters 2-6 are new. Acknowledgements I am indebted to the Council of the Royal Anthropological Institute of Great Britain and Ireland for permission to reprint the e ssays published here as Chapters 2, 3, 4 and 5 and to Professor E. S. Carpenter and the University of Toronto for permission to reprint the two short essays included in Chapter 6. I am indebted to a personal grant in aid from the Behavioral Sciences Division of the Ford Foundation for facilities employed while preparing } * j] : -^ these papers for publication. E. R. L. Contents 1. RETHINKING ANTHROPOLOGY I 2. JINGHPAW KINSHIP TERMINOLOGY THE STRUCTURAL IMPLICATIONS OF MATRILATERAL CROSS-COUSIN MARRIAGE 28 3. 54 4. POLYANDRY, INHERITANCE AND THE DEFINITION OF marriage: with PARTICULAR REFERENCE TO SINHALESE CUSTOMARY LAW ASPECTS OF BRIDEWEALTH AND MARRIAGE STABILITY IO5 5. AMONG THE KACHIN AND LAKHER 6. II4 TWO ESSAYS CONCERNING THE SYMBOLIC REPRESENTATION OF TIME (i) 124 Cronus and Chronos, 124 (ii) Time and False Noses, 132 Rethinking Anthropology my arrogant title. Since 1930 British Anthropology has embodied a well defined set of ideas and -^objectives which derive directly from the teaching of Malinowski and Radcliffe-Brown this unity of aim is summed up in the statement that British social anthropology is functionalist and concerned with the comparative analysis of social structures. But during the last year or so it has begun to look as if this particular aim had worked itself out. Most of my colleagues are giving up the attempt to make comparative generalizations instead they have begun to write impeccably detailed historical ethno- tET Social me begin by explaining — graphies of particular peoples. I regret this new tendency for I still believe that the findings of anthro- pologists have general as well as particular implications, but functionalist doctrine ceased to carry conviction? why has the understand what is happening in social anthropology I believe we need to go right back to the beginning and rethink basic issues really elementary matters such as To — hat we mean by marriage or descent or the unity of difficult siblings, and that is — for basic concepts are basic; The the ideas one has about them are deeply entrenched and firmly held. One bias of the things we need to recognize is the strength of the empirical which Malinowski introduced into social anthropology and which essential core of social anthropology has stayed with us ever since. is understanding of the way of life of a single particular people. This fieldwork is an extremely personal traumatic kind of experience and the personal involvement of the anthropologist in his work is reflected in what he produces. When we read Malinowski we get the impression that he is stating something which is of general importance. Yet how can this be? He is simply writing about Trobriand Islanders. Somehow he has so assimilated himself into the Trobriand situation that he is able to make the Trobriands fieldwork a microcosm of the whole primitive world. successors; for Firth, Primitive citizen of —the And the same is true of his is Man is a Tikopian, for Fortes, he a Ghana. The existence of this prejudice has long been recognized / but we have paid inadequate attention to its consequences. The difficulty of achieving comparative generalizations is directly linked with the problem of escaping from ethnocentric bias. 2 RETHINKING ANTHROPOLOGY As is appropriate to an occasion I when we honour the memory of Bronislaw MaUnowski, am going to be thoroughly egotistical. I shall imply there my own is merit by condemning the work of in my closest friends. But purpose is to distinguish between two rather similar varieties of comparative generalization, both of which turn up from time to time in contemporary British social anthropology. One of these, which I dislike, derives from the work of Radcliffe-Brown; the other, which I admire, derives from the work of Levi-Strauss. It is important that the differences between these two approaches be properly understood, so I shall draw my illustrations in sharp contrast, all black and all white. In this harsh and exaggerated form Professor Levi-Strauss method my malice. My might well repudiate the authorship of the ideas which I am trying to convey. Hence my egotism; let the blame be wholly mine. My problem is simple. How can a modern social anthropologist, with all the work of Malinowski and Radcliffc-Brown and their successors at his elbow, embark upon generalization with any hope of arriving at a satisfying conclusion? My answer is quite simple too; it is this: By thinking of the organizational ideas that are present in any society as constituting a mathematical pattern. The rest of what I have to say that is simply an elaboration of this cryptic statement. concern is with generalization, not with maintained that the objective of social anthropology was the ‘comparison of social structures’. In explaining this he asserted that when we distinguish and compare different types of social structure we are doing the same kind of thing as when we distinguish different kinds of sea shell according to their structural type (RadcliffeBrown, 1953, p. 109). Generalization is quite a different kind of mental First let me emphasize my comparison. Radcliffe-Brown operation. Let me illustrate this point. two points can be joined by a straight line and you can represent this straight line mathematically by a sm^G. first order algebraic equation. Any three points can be joined by a circle and you can represent this circle by a quadratic or second order algebraic equation. It would be a generalization to go straight on from there and say any : Any n points in a plane can be joined by a curve which can be represented by an equation of order n-i. This would be just a guess, but it would be true, and it is a kind of truth which no amount of comparison can ever reveal. Comparison and generalization are both forms of scientific activity, but different. Comparison is a matter of butterfly collecting —of classification, of the rrangement of things according to their types and subtypes. The followers of Radcliffe-Brown are anthropological butterfly collectors and their approach to their data has certain consequences. For example, according to RadclifTe- Brown’s principles we ought to think of Trobriand society : RETHINKING ANTHROPOLOGY as 3 classification a society of a particular structural type. The might proceed thus: Main Type Sub-type: Sub-sub-type : societies societies societies composed of unilineal descent groups. composed of matrilineal descent groups. composed of matrilineal descent groups in which he married males of the matrilineage live together in one place and apart from the females of the matrilineage, and so on. In this procedure each class preceding it is a sub-type of the class immediately in the tabulation. its uses, but it has very serious has no logical limits. Ultimately discriminated in this way as a sub-type Now I every just agree that analysis of this kind has is limitations. One major defect known society can be that it from any other, and since anthropologists are notably vague about what they mean by ‘a society’, this will lead them to distinguish more and more ocieties, almost ad infinitum. This is not just hypothesis. My colleague Dr Goody has gone to great pains to distinguish as types two adjacent societies in the Northern Gold Coast which he calls LoWi ili and LoDagaba. A careful reader of Dr Goody’s works will discover, however, that these two ‘societies’ are distinct simply the way that field Dr Goody notes from two has chosen to describe the fact that his neighbouring communities show some curious discrepancies. If limit Dr Goody’s methods of analysis were pushed to the we should be able to show that every village community throughout is he world constitutes a distinct society which distinguishable as a type from any other (Goody, 1956b). Another serious objection is that the typology makers never explain why they choose one frame of reference rather than another. RadcliffeBrovsTi’s instructions were simply that ‘it is necessary to compare societies the economic system, the with reference to one particular aspect . . . political system, or the kinship system’ . . . this is equivalent to saying that you can arrange your butterflies according to their colour, or their size, or the sh ape of their wings according to the him of the moment, but no matter what you do this will be science. Well perhaps, in a sense, it is; but you must realize that your prior arrangement creates an initial bias from which it is later extremely difficult to escape (Radcliffe-Brown, 1940, p. xii). Social anthropology is packed with frustrations of it this kind. An obvious Ever since example is the category opposition patrilineal/matrilineal. has been customary for anthropologists to distinguish unilineal from non-unilineal descent systems, and writing of the Iroquois, Morgan began among that it the former to distinguish patrilineal societies from atrilineal societies. is These categories now seem to us so rudimentary and obvious extremely difficult to break out of the straitjacket of thought which the categories themselves impose. 4 RETHINKING ANTHROPOLOGY Yet if our approach is to be genuinely unbiased we must be prepared to consider the possibihty that these type categories have no so ciological significance whatsoever. It may be that to create a class labelled matrtis as irrelevant for our understanding of social structure as the creation of a class blue butterflies is irrelevant for the understanding of the anatomical structure of lepidoptera. I don’t say it is so, but it may be; it is lineal societies time that we considered the possibility. J I warn you, the rethinking of basic category assumptions can be very disconcerting. But Let me cite a case. Dr Audrey Richards’s well-known contribution to African Systems of Kinship and Marriage is an essay in Radcliffe-Brownian typology making which is rightly regarded as one of the ‘musts’ of undergraduate reading (Richards, 1950). In this essay Dr Richards asserts that societies is ‘the problem’ of matrilineal the difficulty of combining recognition of descent through the oman with the rule of exogamous marriage, and she classifies a variety of matrilineal societies according to the way this ‘problem’ is solved. In effect her classification turns on the fact that a woman’s husband the two men. jointly possess rights in the woman’s brother and a woman’s children but that matrilineal systems differ in the wa y these rights are allocated between is the prior category assumptions. Men have kinds of society, so why should it be assumed from the start that brothers-in-law in matrilineal societies have special ‘prob- What I object to in this ll brothers-in-law in lems’ which are absent in patrilineal or bilateral structures? really What has lay a matrilineal society, she has decided to restrict her comparative obser-ations to matrilineal systems. Then, having selected a group of societies which have nothing in common except that they are matrilineal, she is naturally led to conclude that matrilineal descent is the major factor to which all the other items of cultural behaviour which she happened here with the Bemba, is that, because Dr Richards’s own special knowledge describes are functionally adjusted. Her argument I am afraid is a tautology; her system of classification already implies the truth of what she claims to be demonstrating. This illustrates how Radcliffe-Brown’s taxonomic assumptions fit in with the ethnocentric bias which I mentioned earlier. Because the typefinding social anthropologist conducts his whole argument in terms of tempted particular instances rather than of generalized patterns, he is constantly to attach exaggerated significance to those features of social organization which happen to be prominent in the societies of which he himself has first hand experience. The ase of Professor Fortes illustrates this is same point in rather a different way. His quest not so much for types as for prototypes. It so happens that the two societies of which he has made a close study have certain similarities of structural pattern for, while the Tallensi are patri- RETHINKING ANTHROPOLOGY lineal 5 and the Ashanti matrilineal, both Tallensi and Ashanti come unfiliatio n’, usually close to having a system of double unilineal descent. Professor Fortes has devised a special concept, ‘complementary w^hich helps him to describe this double unilineal element in the Tallensi/ Ashanti pattern w^hile rejecting the notion that these societies actually possess double unilineal systems (Fortes, 1953, p. 33; 1959b). It is interesting to note the circumstances which led to the development of this concept. From one point of view ‘complementary filiation’ is simply an inverse form of Malinowski’s notion of ‘sociological paternity’ as applied in the matrilineal context of Trobriand society. But Fortes has done more than invent a new name for an old idea; he has made it the corner stone of a substantial body of theory and this theory arises logically special circumstances of his own field experience. In his earlier writings the Tallensi are often represented as having a somewhat extreme form of patrilineal ideology. Later, in contrast to from the Rattray, Fortes placed an unambiguously matrilineal label upon the Ashanti. view, is The that merit of ‘complementary it is filiation’, from Fortes’s point of a concept which applies equally well to both of these contrasted societies but does not conflict with his thesis that both the Tallensi and the Ashanti have systems of unilineal descent. The concept ecame necessary to him precisely because he had decided at the start that the more familiar and more obvious notion of double unilineal descent was inappropriate. In retrospect Fortes seems to have decided that double unilineal descent is a special development of ‘complementary filiation’, the latter being a feature of all unilineal descent structures. That such category distinctions are contrived rather than natural is evident from Goody’s additi onal discrimination. Goody asserts that the LoWiili have ‘complementary descent rather than a dual descent system’. Since the concept of ‘complementary filiation’ was first introduced so as to help in the distinction between ‘filiation’ and ‘descent’ and since the adjective ‘complementary’ cannot here be given meaning except by reference to the word ‘descent’, the total argument is clearly tautologous (Fortes, 1945, pp. 134, 20of; 1950, p. 287; 1953, p. 34; 1959; Goody, 1956b, p. 77). Now I do not claim that Professor Fortes is mistaken, but I think he is misled by his prior suppositions. If making and from enthnocentric science. we are to bias we must let escape both from typology turn to a different kind of Instead of comparison repeat. Generalization us have generalization; instead of inductive; it butterfly collecting let us have inspired guesswork. Let me is consists in perceiving it is possible general laws in the circumstances of special cases; guesswork, a gamble, you may be wrong or you may be right, but if you happen to be right you have learnt something altogether new. In contrast, arranging butterflies according to their types and sub-types is tautology. It merely reasserts something you know already in a slightly different form. 6 RETHINKING ANTHROPOLOGY But if you are going is o start guessing, you need I to know how to guess. . d this wliat I am getting at when say that the form of thinking should be mathematical. Functional ism in a mathematical sense is not concerned with the interconnections between parts of a whole but with the principles of operation of partial systems. There is a direct conflict here with the dogmas of Malinowski and Malinowski’s functionalism required us to think of each Society (or Culture, as Malinowski would have put it) as a totality Radcliffe-Brown. of a made up kinds — number of discrete empirical ‘things’, of rather diverse institutions’, e. g. groups of people, customs. These ‘things’ are functionally interconnected to form a delicately balanced mechanism rather like the various parts of a wrist watch. cliff†e- The functionalism of Rad- Brown was equally mechanical though the focus of interest was different. RadclifTe-Brown was concerned, as it were, to distinguish wrist watches clocks, whereas Malinowski was interested in the general attributes of clockwork. But hath masters took as their starting point the notion that a culture or a society is an empirical whole made up rom grandfather of a limited two societies number of readily identifiable parts and that when we compare we are concerned to see whether or not the same kinds of is parts are present in both cases. This approach a mechanic but appropriate for a zoologist or for a botanist or for it is not the approach of a mathematician nor of an engineer and, in gineer. my view, the anthropologist has much in common with the en- But that is my private bias. I was originally trained as an engineer. The entities which we call societies are not naturally existing species, neither re they man-made mechanisms. But the analogy of a mechanism has quite as much relevance as the analogy of an organism. This is not the place to discuss the history of the organic analogy as a model for Society, but its arbitrariness is often forgotten. Hobbes, who developed hi s notion of a social organism in a very systematic way, discusses in his preface whether a mechanical or an organic analogy might be the more appropriate for his purpose. He opts for an organism only because he wants to include in his model a metaphysical prime mover (i. . God Life Force) (Hobbes, 1957, p. 5). In contrast RadcHffe-Brown employed the organic analogy as a matter of dogma rather than of choice (e. g. Radcliffe-Brown, 1957, pp. 82-86; 1940a, pp. 3, lo) and his butterfly collecting followers have accepted the appropriateness of the phrase ‘social organism’ without serious discussion. Against this complacency I — must protest. It is certainly the case that social scientists must often resort all to analogy but eternity. we are not committed to one type of model making for Our task societies s to understand and explain what goes on in society, how work. If an engineer tries to explain to you how a digital computer RETHINKING ANTHROPOLOGY bolts. 7 works he doesn’t spend his time classifying different kinds of nuts and He concerns himself with principles, not with things. He writes out argument as a mathematical equation of the utmost simplicity, somewhat on the lines of o + i = i i + i = 10. No doubt this example is frivolous; such computers embody their information in a code which is transmitted in positive and negative impulses denoted by the digital symbols o and i. The essential point is that although the information which can be embodied in such codes may be enormously complex, the basic principles on which the computing machines work is very simple. Likewise I would maintain that quite simple mechanical models can have relevance for social anthropology despite the acknowledged fact that the detailed empirical facts of social life display the utmost complexity. I don’t want to turn anthropology into a branch of mathematics but I believe we can learn a lot by starting to think about society in a mathehis : ; matical way. Considered mathematically society is not an assemblage of things but an assemblage of variables. A good analogy would be with that branch of mathematics known as topology, which may crudely be described as the geometry of elastic rubber sheeting. If I have a piece of rubber sheet and draw a series of lines on it to symbolize the functional interconnections of some set of social phenomena and I then start stretching the rubber about, I can change the manifest shape of my original geometrical figure out of all recognition and yet clearly there is a sense in which it is the same figure all the time. The constancy of pattern is not manifest as an objective empirical fact but it is there as a mathematical generalization. By analogy, generalized structural patterns in anthropology are not restricted to societies of any one manifest structural type. you will tell me that topology is one of those which mere sociologists had best avoid, but I am not in fact proposing anything original. A very good simple account of the nature of topology appears in an article under that title in the current edition of the Encyclopaedia Britannica. The author himself makes the point that because topology is a non-metrical form of mathematics it deserves especial attention from social scientists. I Now know that a lot of alarming scientific mysteries The fundamental Any closed curve is arc of a circle is ‘the variable in topology ‘the is the degree of connectedness. same as’ any other regardless of its shape; the same as’ a straight line because each is open ended. Contrariwise, a closed curve has a greater degree of connectedness than an arc. If of pattern case if we apply these ideas to sociology particular relationships e cease to be interested in and concern ourselves instead with the regularities relationships. is among neighbouring In the simplest possible there be a relationship p which intimately associated with another relationship q then in a topological study we shall not concern ourselves 8 RETHINKING ANTHROPOLOGY with the particular characteristics of/) and q but with their mutual character istics, i. e. with the algebraic ratio p’^q. But it must be understood that the relationships and sets of relationships which are symbolized in this way cannot properly be given specific numerical values. The reader should bear this point in mind when he encounters the specimens of pseudo-mathematics which occur later in this paper. All propositions in topology can also be expressed as propositions in symbolic logic (see Carnap, 1958, chapter G) and it was probably a consideration of this fact which led Nadel to introduce symbolic logic into own view is that while the consideration book (Xadel, 1957). of mathematical and logical models may help the anthropologist to order his last My his theoretical arguments in an all this intelligent way, his actual procedure s should be non-mathematical. The pattern relevance of to my main theme that the saTne structural may turn up in any kind of society patrilineal —a mathematical approach matrilineal makes no prior assumption that from non-unilineal systems or structures. all unilincal systems are basically different structures from the contrary, the principle of parity leads us to discount rigid category distinctions of this kind. On Let me try to illustrate I for the occasion shall take my point with an example. To be my example from Malinowski. Malinowski reported, as a ppropriate Most of you will know that fact of empirical ethnography, that the Trobrianders profess ignorance of the connection between copulation and pregnancy and that this ignorance serves as a rational justification for their system of matrilineal descent. From the Trobriand point of view ‘my father’ (tama) is not a blood relative at all but a kind of affine, *my mother’s husband’ (Malinowski, 1932a, p. 5). However, alongside their dogmatic ignorance of the facts of life, Trobrianders also maintain that every child should resemble its mother’s husband (i. . its father) but that no child could ever resemble a member of its own matrilineal kin. Malinowski seems to have thought it paradoxical that Trobrianders should hold both these doctrines at the same time. He was apparently bemused by the same kind of ethnocen tric assumptions as later led a Tallensi informant to tell Professor Fortes that ‘both parents transmit their blood to their offspring, as can be seen from the fact that Tallensi children may resemble either parent in looks’ (Fortes, 1949, p. 35; my italics). This is mixing up sociology and genetics. We know, and apparently the Tallensi assume, that physical appearance is genetically based, but there is no reason why primitive people in general should associate ideas of genetic inheritance with ideas about physical resemblance between persons. The explanation which the Trobrianders gave to Malinowski was that a father impresses his appearance on his son by cohabiting repeatedly with the mother and thereby ‘moulding’ (kuli) the child in her womb (Malinowski, 1932a, p. 176) which is reminiscent of the Ashanti . RETHINKING ANTHROPOLOGY view that the father shapes the body of his child as might a potter (Rattray, 1929, p. 9). This Trobriand theory is quite consistent with the view that the father is related to the son only as mother’s husband that is, an affine and not as a kinsman. There are other Trobriand doctrines which fall into line with this. The father’s sister is ‘the prototype of the lawful woman’ (Malinowski, 1932a, p. 450) which see ms to be more or less the equivalent of saying that — the father (tama) is much the same sort of relation as a brother-in-law. Again, although, as Powell has shown (Powell, 1956, p. 314), marriage with the father’s sister’s daughter is rare, the Trobrianders constantly assured Malinowski that this was a very right and proper marriage. Evidently in their view the category tama (which includes both father and father’s sister’s son) is very close to that of lubou (brother-in-law) (Mal- inowski, 1932a, pp. 86, 451). The similarity is asserted not only in verbal expression but also in the pattern of economic obligation, for the harvest gift (urignbu) paid by a married man is due both to his mother’s husband tama) and to his sister’s husband (lubou) (Malinowski, 1935, I, pp. 386, 413-18). From my point of view this cluster of Trobriand beliefs and attitudes is a ‘pattern of organizational ideas’— it specifies a series of categories, in a particular relationship and places them with one another as in an was biased by his down to earth empiricism, by Euro pean prejudices and by his interest in psycho-analysis, and he refused to accept tlie Trobriand doctrine at its face value. Instead he refurbished his concept of ‘sociological paternity’ which he had originalgebraic equation. But Malinowski ally devised to fit a quite different context, that of patrilineal organization among On to the Australian Aborigines (Malinowski, 19 13, p. 170-83). this earlier occasion Malinowski had used ‘sociological paternity’ relations show how between parents and children and between spouses derive from customary rules and not from any universal facts of biology or psychology, but in the later application of these ideas to Trobriand circumstances he shifts his ground and the argument becomes confused by the introduction of naive psychological considerations. On the face of t ‘sociological paternity’, as used in The Sexual Life of attitudes Savages, seems to mean that even in a society which, like the Trobriands, sociological still denies the facts of ‘biological paternity’, pertain to paternity, as zve understand it, which far, may be found. So so good. But Malinowski goes further than this. Instead of arguing, as in the Australian case, that kinship attitudes have a purely social origin, he now insists that social attitudes to kinship arc facts. rooted in universal psychological The paternal relationship contains elements which are necessarily resent in the father/child relationship of all societies, no matter what the circumstances of custom and social structure confusing. may be. This is all very On the one hand the reader is is told quite plainly that the Trobriand child taught to think of his father as a non-relative, as an lO RETHINKING ANTHROPOLOGY individual with the special non-kinship status of mother’s husband. But on the other hand the reader is forced to conclude that this ‘IVobriand mother’s husband is related to the mother’s child ‘as a sociological father’, that is to say by ties of kinship as well as by tics of affinity. The argument, as a whole, is self-contradictory. is You may about. well think that this a yery hairsplitting point to make a fuss How can it possibly make any difference whether I think of a parti- cular male as my father or as is my mother’s husband? Well, all I can say that anthropologists do Professor Fortes, Dr Goody and Dr Kathleen Gough on this subject that worry about such things. are so disturbed by my heretical yiews oflF time to try to bruise my owski’s argument (Fortes, 1959)- How to cite Rethinking Anthropology – E. R. Leach, Essay examples

Evolution of Media Violence Essay Example For Students

Evolution of Media Violence Essay Evolution of Media Violence Essay The evolution of broadcast programming can be identified into four stages. The first stage covers the debut of commercial radio in the 1920s. At that time the tone was considered proper, and formal. For several years radio broadcasting emphasized classical or semi-classical music, and historical drama. Commercials were kept brief and always discreet In the second stage of programming, which was called The Golden Age of Radio, shows were action adventures. Another television staple of this era was the western. In the late 1950s action-adventure became popular. Since the 1960s there has been a increase in violence in the media (television). In 1968 censorship laws were relaxed in favor of a rating system that allowed any type of subject matter to be filmed. This permitted Hollywood to specialize in films featuring excessive violence. Many individuals and citizen groups have expressed concern about the level of violence in television programs, particularly in action-adventure series and cartoons. They feel that viewers, especially children, may learn to see violence as the way to resolve conflicts. Television can influence peoples mental picture of the world. This is especially true for younger viewers who rely heavily on television and other media for their understanding of the world beyond their neighborhoods. Television today is failing to provide a complete, unbiased picture of reality. United Stated has a long standing tradition of freedom of speech, and freedom of press. These freedoms have hampered the government in attempting to directly limit censor the depiction of violence on television. In reason times the networks and producers have felt pressure from concern citizens who are critical of the violence displayed on television. Category: Music and Movies .

Richord Cory Essays - Richard Cory, Cory, Nirvana, Kurt Cobain

Richord Cory The lifestyle of fame and fortune is not always what it seems to be. It may seem that the big houses, the fancy cars, or even the men or women that seem unattainable lead to happiness. That is not always true though. In 1994, Kurt Cobain the lead singer of a popular band called Nirvana committed suicide. Kurt was on the top of the world and nothing was going to bring him down. He had money, fame, and even a loving family, but he still found a reason to kill himself. In Edwin Arlington Robinsons poem Richard Cory the some exact thing happened. All the towns people liked Richard Cory, he was well educated, a perfect gentleman when he talked to people, and he was extremely rich. Just because a person has better things than we do does not mean that they are always happier. Money and possessions does not give people happiness in their life, but it does give them misery and sadness. Richard Cory was well liked by the towns people not only because he was rich and smart, but also he was a gentleman from sole to crown, clean favored, and imperially slim (1. 3-4). Whenever Richard Cory went somewhere the people around him felt his presence. He was always nicely English Essays

The Effect of Outsourcing on Public Sector Organizations Essays

The Effect of Outsourcing on Public Sector Organizations Essays The Effect of Outsourcing on Public Sector Organizations Essay The Effect of Outsourcing on Public Sector Organizations Essay The Effect of Outsourcing on Public Sector Organizations JOHN H HANNAH III UNIVERSITY OF PHOENIX The Effect of Outsourcing on Public Sector Organizations This paper will examine the particular issues associated with the impact of outsourcing on public sector organization’s performance and employee commitment. As the move to outsourcing is part of a wider phenonom for flexibility in the organizational, structure, development and change paradigms of public sector organizations. This paper begins by examining the problems associated with an outsourcing strategy in public sector organization. Many counties within the US, have chosen to outsource the investment and operation of non-competitive public services, such as water and waste management, public transports, mail services, information and communication technology services, facilities management and road infrastructures. Outsourcing today has become an essential revenue and growth strategy for almost every existing corporation. It creates flexibility in the company, ensuring the maximum utilization of available resources within the company. It also offers corporations cost advantages and help free up their management resources. Orange county government-anywhere USA, requested the services of a Home Land Security Specialist to assist in the collaborative, assessment, development and strategic enhancement of it municipality’s Information Technology (IT) and Critical Facilities’ (CF) upgrades and security. Upon the completion of plan, expectations and deliverables, a series of introductions with Directors, Managers and Supervisors, it was apparent the federal dollars associated with the project was indeed the motive for the invitation. In my initial general assessment and development of a strategy, the organization handbook was the first critical reading which uncovered a mission statement, values, ethical guidelines and the organizational cultural premise. â€Å"The Mayor’s outline the vision, values and mission as simple – to serve. You have an important job to do as we work to meet the needs of our citizens. We ensure that roads are built and maintained; we protect environmental resources; we respond to crisis and emergency situations; we staff facilities that care for people; and we ensure that the quality of life of our citizens is protected our challenge is to build on the strengths of our diverse community so that everyone can enjoy the very best Orange County has to offer. We are committed to maintaining an organization where citizens are engaged in civic affairs, take ownership in their government and have input in the decision making process†. The following core values serve as our foundation: 1. FAIRNESS, 2. WORK ETHIC 3. INTEGRITY AND CHARACTER 4. EXCELLENCE AND INNOVATION: 5. PROFESSIONALISM AND ACCOUNTABILITY (Orange County Government, 2012) . The role of the Security Specialist in this public sector organization is to examine the particular issues associated with the impact of outsourcing on public sector organization’s performance and employee commitment and develop a strategy to move this organization toward outsourcing initially in the areas of IT and CF. Provide an assessment and evaluation of the organizational readiness for change in the area of outsourcing. This paper begins by examining the problems associated with an outsourcing strategy in public sector organization in the form of an assessment. As public sector moves to outsourcing as part of a wider strategy to increase flexibility in the organizational, structure, development and change paradigms of public sector organization. Outsourcing helps organizations to be focused. Since the most valuable resource within management is time, once a process is successfully outsourced, the management gets more and effective time to explore new revenue streams, time to accelerate other projects and time to focus on customers. Traditionally executives spend 80 percent of their time managing details, and only 20 percent on planning and customer relations, in other words, a successful outsourcing process can help reverse this ratio. Outsourcing can also help companies to have access to new technologies that might not be used in their company. This is mainly because the outsourcers use the latest state-of-the art technologies to serve their private sector clients. And this might also increase the change paradigm shift and rapid migration of these companies to new technology. Outsourcing also helps multi functional areas and department of a public sector providing the benefit of 24-hour operational cycles and providing necessary services to their customer. The ever- growing pressure for increased productivity and profitability of city, county and state governments thus, the pressures to reduce costs and improve productivity are the main factors that influenced the beginning of offshore outsourcing. For example, the main advantages to move production to private contracting of products and services to reduce in-house human resources management cost. Hence, today outsourcing has become an attractive and powerful strategy for companies to reduce cost and improve performance. These models provide theoretical guidelines upon which valid and reliable organizational assessments should be based. All of these models provide value to management and human resource organizational leaders performing organizational assessments based on a internal aspects or a system theory evaluation approach (Erwin Garman, 2010). The McKinsey 7S Framework model is used as a tool to assess and monitor changes in the internal situation of an organization closed system assessment. The model is based on the theory that, for an organization to perform well, these seven elements need to be aligned and mutually reinforcing. So, the model can be used to help identify what needs to be realigned to improve performance, or to maintain alignment (and performance) during other types of change. The basic premise of the model is that there are seven internal aspects of an organization that need to be aligned if it is to be successful evaluation and assessment tool. The Seven Interdependent Elements of the 7s model are Hard elements (strategy, structure and systems) and the Soft Elements (shared values, skills, style and staff) (Waterman, Peters, Phillips, 1980) Burke Litwin Model (The Casual Model of Organizational Performance Change) – The Burke Litwin Model, suggests linkages that hypothesize how performance is affected by internal and external factors. It provides a framework to assess organizational and environmental dimensions that are keys to successful change and it demonstrates how these dimensions should be linked causally to achieve a change in performance. According to Burke-Litwin’s model, an organization may conduct a change intervention in stages as they relate to a specific focus in two stages â€Å"First order and Second order† changes. If an OD intervention is directed toward structure, systems, and management practice result, it can be considered a first order change, if interventions are directed toward mission, strategy, leadership, and organizational culture then result in second order change (Burke Litwin, 1992). The Marvin Weisbord-Six-Box Model (Weisbord’s Model) is designed to assess the functioning of organizations based mainly on the techniques and assumptions of the field of organizational development. The model represents a particular way of looking at organizational structure and design. It gives attention to issues such as planning, incentives and rewards, the role of support functions such as personnel, internal competitions among organizational units, standards for remuneration, partnerships, hierarchies and the delegation of authority, organizational control, accountability and performance assessment. The model also follows the basic systems approach to organizational functioning including the well-known inputs and outputs categories. The six-box model is comprised of the following components (boxes): (1). Purposes, (2). Structure, (3) relationships; (4). Rewards, (5). Leadership, (6). Coordinating technologies. The only disadvantage to this model is it s design to only address internal environments (Weisbord, 1978). An open system organizational development theory and (Burke Litwin) model will be utilized to conduct a diagnosis analysis planned change assessment to the organization. These changes are usually designed to address an organization problem or to help an organization prepare for future. It is the one method of quickly bringing change, which focus on human and social aspects of the organization as a way to improve organization’s ability to adapt and solve problems. The best theory is developed from practice; the best practice should be grounded in theory (Seeger, 2006; Brown, 2011). The Burke Litwin Model hypothesizes’ how performance is affected by internal and external factors. Public sector management occurs within a complex, dynamic system involving stakeholders, coupled with informational and resource material flows and behaviour that is characterized by interactions related to internal and external environments. According to Burke-Litwin’s model, an organization may conduct a change intervention in stages as they relate to a specific focus in two stages â€Å"First order and Second order† changes. If an OD intervention is directed toward structure, systems, and management practice result, it can be considered a first order change, if interventions are directed toward mission, strategy, leadership, and organizational culture then result in second order change (Burke Litwin, 1992). The theory of Organizational readiness for change is considered a multi-level, multi-faceted construct. From and organization-level construct, readiness for change refers to organizational members shared resolve to implement a change (change commitment) and shared belief in their collective capability to do so (change efficacy). Organizational readiness for change varies as a function of how much organizational member’s value the change and how favorably they appraise three key determinants of implementation capability: task demands, resource availability, and situational factors. When organizational readiness for change is high, organizational members are more likely to initiate change, exert greater effort, exhibit greater persistence, and display more cooperative behavior (Weiner, 2009). References Bateman, T. S. , Snell, S. A. (2007). Management: Leading collaboratiing in a competitive world (7th ed. . New York, NY: McGraw Hill Irwin. Boland, T. , Fowler, A. (2000). A systems perspective of performance management in public sector management. The International Journal of Public Sector organizations, 13(5), 417-446. doi:10. 1108/09513550010350832 Brown, D. R. (2011). An experiential approach to organization development (8th ed. ). Boston, MA: Prentice Hall. Burke, W. W. , Litwin, G. H. (1992). Causal model of organization performance and change’. Journal Management, 18(3), 523-545. doi:10. 1177/014920639201800306 Erwin, D. G. , Garman, A. N. (2010). Resistance to organizational change: Linking research and practice,. Leadership Organization Development Journal, 31(1), 39-56. doi:10. 1108/01437731011010371 Harrison, M. I. , Shirom, A. (1999). Organizational diagnosis and assessment: Bridging theory and practice. Thousand Oaks, CA: Sage. Kotter, J. (1995). Leading change: Why transformation efforts fail. Harvard Business Review, 59-67. Retrieved from http://89. 248. 0. 102/upload/Topplederprogrammet/Kotter. pdf Lewin, K. (1951). Field Theory in Social Science. London, England: Harper Row. Orange County Government. 2012, April). Employee Handbook. Fl. Retrieved from ocfl. net/Portals/0/resourcelibrary/employment-employehandbook. pdf Waterman, R. , Peters, T. J. , Phillips, J. R. (1980). Structure is not organization. Mckinsey Quarterly, 2-20. Retrieved from tompeters. com/docs/Structure_Is_Not_Organization. pdf Weisbord, M. (1978). Organizational Diagnosis: A Workbook of Theory and Practice. Addison-wesley. Wiener, B. J. (2009 ). A theory of organizational readiness for change. Implementation Science, 4, 67. doi:10. 1186/1748-5908-4-67

Bsa 375 Week 2 Dq Essay Example for Free (#375)

Bsa 375 Week 2 Dq Essay Week 2 DQ DQ1 1.How were the problems with the system missed? Problems were missed by failing to complete the SDLC. The application was developed based on information gathered from agents, but doesn’t seem that it was modified during the system implementation phase. 2.How might these problems have been foreseen and possibly avoided? The problem could have been foreseen and possibly avoided by creating use cases. Use cases will help develop detailed requirements along with expectations, and error handling. 3.In perfect hindsight, the widespread availability of such systems on the internet today, what should the company have done? The company should have taken some time to redesign or retool the application at the first sign of user displeasure. DQ2 1.What is the purpose of developing use cases during systems analysis? How do use cases relate to the requirements stated in the requirements definition? The purpose of developing use cases during system analysis is to help develop the practical requirements, and help understand exceptions, special cases and error handling requirements. Use cases will provide a comprehensive understanding of user interfaces. DQ3 1.A system development project may be approached in one of two ways: as a single, monolithic project in which all requirements are considered at once or as a series of smaller projects focusing on smaller sets of requirements. Which approach seems to be more successful? Why do you suppose that this is true? Be specific. You can answer from your experience or the reading in chapter 3 of this week’s materials. Bsa 375 Week 2 Dq. (2016, Mar 25). We have essays on the following topics that may be of interest to you

Correlation Assignment Example | Topics and Well Written Essays - 250 words

Correlation - Assignment Example Correlation helps so much and the complex correlational designs that are there recently are of so much help since they allow very little causal inferences (Riccardo, 2005). Some of the variables such as those which are related to malnutrition and other cases like age and birth order since they correlational in nature. They require correlational evidence in order to be proven scientifically. Correlation is also very important in statistics since it helps us so much to make predictions since when one is able to understand the score of something one is able to predict more accurately the next score having basis on correlation. Under controlled experimental conditions the evidence that has been gotten from studies that have used correlation one can be able to test the evidence. Correlation is a very good method and by the use of its designs appropriately causal inferences are limited. It is cheaper when using some of the correlation. Most of the methods used in correlation are not expensive. It is very fast and cheap and also easy to apply. It helps the researchers to collect data in a very short time. Correlation is very effective (Thomas,

Effective Approach to Deal with Unwanted Employee Behavior Term Paper

Effective Approach to Deal with Unwanted Employee Behavior - Term Paper Example According to Javitch (1), the first step involves an intervention; whereby, there is a need to take action in response to the negative behavior portrayed by the employees. In fact, if the problem is not addressed in a timely manner there are high chances of escalation. On the other hand, as a manager, it is wise to understand that an employee may have no idea that their behaviors are causing problems such as a negative reaction from others. In this case, these employees consider the negative reaction to being a form of frustration in their working place. In addition, there is a need to speak up in case there is a problem, and the manager has the responsibility of taking the necessary action to solve the problem. This involves taking responsibility for changing predicament by addressing an issue in the situation when there is no feedback projection. Moreover, this step requires the gathering of information from the employees for the discerning extent of the issue through a personal ev aluation of employee reaction towards different conditions. The next step involves a personal research on the problem, whereby a manager should gather relevant information through an interview in the conference rooms or offices. When information is gathered through a research, a manager can be able to address the issue effectively. At this stage, the manager seeks to understand whether the employees are fully aware of the problems, and through this way, a manager can determine whether the employees are aware of their unwanted behaviors. Moreover, in case the employee is not aware of their unacceptable behaviors, the manager gets the chance to describe the problem caused by the employee behavior to them. However, this step may involve disagreements, interruptions as the employees try to deny the issue; thus, the manager should use good examples to describe the unwanted behavior.

Employee Recruitment and Retention on the Plumbing and Heating Industry Essay Example for Free

Employee Recruitment and Retention on the Plumbing and Heating Industry Essay The way in which companies recruit and retain their employees is considered as a competitive weapon. Not until recently that firms are becoming serious on the act of recruitment as the Bureau of Labor statistics estimates that jobs will grow faster at a rate that is not proportional with the labor force, hence forcing the aforementioned to appeal to various groups such as omen and minorities. As such not only recruitment is very vital but also retaining employees (Denton, 1992, p. 14). According to Frank Doyle, the senior vice president of corporate relations at General Electric: For U.   S. corporations, tomorrow’s competitive battle will be won or lost on the strength of their ability to build and retain a skilled work force (Richman 1990, 76 as cited from Denton, 1992, p. 14). General Electric believes that labor shortage does not significantly matter if companies know which people to hire and to retain. For instance, companies such as Merck Co. often times target certain universities or campuses that give a more detailed specialization on certain knowledge and skills that are very vital to their business. The Plumbing and Heating Industry  The plumbing and heating industry has been experiencing shortages as well on their workforce due to the difficulty of finding skilled plumbers and retaining them. It needs several numbers of years training on order to become a qualified plumber and heater and such also requires a deep dedication for a lifelong learning process. Certain skills are also necessary to be a good plumber such as need a head for heights, the ability to work in cramped conditions and the stamina to complete physically hard work day after day (The Institute of Plumbing and Heating Engineering, 2007). In addition with this, plumbers also need the intelligence to solve complex equations. More importantly, they must have the expertise and flexibility to install various systems and the capability to comprehend the logic of various systems. They should also have the ability and initiative to solve a problem and a passion to know and apply various technologies on their work. Plumbers and heaters must also have a creative mind and a sound judgment, and finally they should be professional and honest (The Institute of Plumbing and Heating Engineering, 2007). Employee Recruitment Interviews In order to find the right people, the process of interviewing and getting to know them not only through their answers but also through their eye contacts, body languages and the likes (Dibble, 1999). For instance, some companies like Merck often conduct a 30-minute interview in order to assess the qualifications of prospective employees. Hewlett-Packard did it further by implementing a technique called behavioral interviewing that is developed by organizational psychologist Paul Green that would assess the future behavior of a prospective employee based on his or her past behaviors. In using this technique, interviewers can design employee questions that would allow them to elicit behaviors that are closely related to the job that they are looking for (Denton, 1999, p. 16). The process of behavioral interview often times identifies 21 skills that are very vital for certain jobs such as coping, decisiveness, assertiveness, tolerance of ambiguity, written communication skills, creativity, commitment, team building, versatility, and leadership (Denton, 1999, p. 17). For the aforementioned skills there are still eight job behaviors that are needed to be known such as how prospective employees deal with â€Å"varied duties, deal with diverse groups, respond to others needs, be socially flexible, roll with the punches, understand individual differences, make others comfortable, exhibit wide range of social behaviors ( More 1988, as cited from Denton, 1992, p. 17). Decentralized Hiring Traditional recruitment approaches that focuses on interviewing prospective employees by a single person is no longer deemed as vital nowadays. For instance, the Springfield Remanufacturing Corporation (SRC) one of Americas most successful small companies still has their hiring process as a group activity. SRC adopts a non-traditional method of recruitment by having all of their applicants have five or six interviews with various individuals that he or she might be working with (Denton, 1992, p. 18). Recruitment through Reputation The reputation of the company is also one of the leading factors in which highly knowledgeable and skilled employees will desire to work for the aforementioned. For instance SRC received more than 2,500 applications for a small company that only employs 300 people. It could also be noted that the company only pays $6 or $7 per hour, yet applicants are still flocking to them. One significant reason for this is its reputation for being one of the best places to work. One of the ways of doing such is the capacity of a company to manage the diversity of their workforce (Denton, 1992, p. 19). The shortages in terms of prospective employees is a growing concern among companies that is why there is a need to focus more on recruiting minorities and women. However, in order for a company to have a wide application pool, such must first establish to have a good reputation of being able to effectively manage organizational diversity (Denton, 1992, p. 20). Aggressive Recruitment for Entry-Level Workers One of the best ways to tap to a good employee resource is through recruiting entry-level workers through implementing various programs such as â€Å"Adopt-a-School† or â€Å"Join-A-School†. These programs allow companies and organizations to establish partnerships between business and schools which may involve elementary school, vocational school or even a university (Denton, 1992, p. 5). The main value of such programs is the establishment of closer relationships between schools and in a macro perspective, creating better understanding businesses and industry. More importantly, partnerships such as like these, would allow companies to easily recruit personnels that can improve the companys image that could help the prospective applicants to view your companys business as a career, hence a better chance of creating a wide labor pool (Denton, 1992, p. 26). Employee Retention If finding good people is hard, so as looking for ways to make them stay. One of the companies that have displayed such an admirable trait is Federal Express, wherein they have emphasized the importance of retention, recruitment and employee relations (Dibble, 1999). If a particular company is very careful in terms of recruiting, there is also a relatively better match of keeping them. One best way of doing such is the company centralizing all of its recruitment centers (Denton, p. 47). After which, they provide immense value on putting their people first on their list. Good employee relations for Federal Express involve deeds that impress employees and improve relations (Denton, p. 48). According to Fred Smith, CEO of Federal Express, I think a lot of companies talk about how their employees are their most important asset, but where you can really tell whether it is very important or not is how much their senior management spends on the issues ( Trunick 1989, 19 as cited from Denton, 1992, p. 48). Through implementing the philosophy of people, service, Profits the company makes their people feel that they are indeed needed in the organization. They let them answer several basic questions such as What is expected of me, and what do you want me to do? (p. 48). These questions are answered by having all of their employees attend extensive orientation programs wherein the Federal Express values are discussed Incentives Career advancement is not the only incentive that will make people stay within the organization. For instance the use of awards program that is designed to reinforce a particular desired behavior such as superior quality of work and customer centricity played a lot in terms of motivating employees to stay (p. 49). One very good example of this is Federal Express Bravo Zulu Voucher Program: wherein employees who displayed admirable work performance such as going beyond what is expected of them are able to receive cash or non cash rewards. Also, their Suggestion Awards Program allow employees to participate in the management process by sharing their ideas that will enable the company to improve its operations. Any idea implemented that will lower costs, increase productivity, revenues or promote safer working conditions will receive recognition and $100 to $25,000 worth of cash (p. 49). Communications Open Communication among employees is also vital to solve a problem. The internal employee response program allows employees to find answers to situations that they perceived as something that is disagreeable, controversial or is contrary to existing policies. If employees express negative concerns about their work or with the management, the latter is expected to respond within 14 days. These concerns are assured to be forwarded to the CEO (p. 50). Appeals Board The Appeals Board is a venue wherein decisions among complaints could be given and also disciplines could be implemented. However, it is very important that when keeping such a type of venue for resolution of organizational conflicts, the organization must have the capability to streamline its process to make the time alloted for every case reasonable enough (Denton, 1999, p. 52). Survey, Feedback, Action (SFA) An annual survey of employee attitudes is also important for the company to measure its employee opinions and to make changes that could hopefully change not so favorable employee attitudes to the company (Dibble, 1999). This assures that the management will see clearly what its team feels about the organization. In addition such allows a fair gauge of attitude and anonymity among employees (Denton, 1999, p. 52). Education and Trainings Continued learning is a venue wherein employees themselves would feel that they are indeed valued by the company. As such it us also very relevant as well that the organization will invest on trainings or even scholarships to employees who wanted to continue their education (Logue, Yates and Greider, 2001, p. 46-47). Conclusion The Plumbing and Heating Industry has been experiencing a significant decline in terms of its workforce. Hence in order to solve this problem the industry must be able to adopt effective recruitment and employee retention practices that were formulated in theory and practice of various management scholars and organizations. For the purpose of this research, in order to have an effective recruitment process, the research has emphasized the importance of: Interviews, Decentralized Hiring, Recruitment through Reputation, and Aggressive Recruitment for Entry-Level Workers. On the other hand, in order to retain employees, companies must be able to focus on: Incentives, Communications, Appeals Board, Survey, Feedback, Action (SFA), and Education and Training.

Cleopatra Essay examples -- essays research papers

Cleopatra Vll was born in 69 BC, in Alexandria, Egypt. Despite what people say today, that she was glamorous and beautiful, she was far from it. She is shown on ancient coins with a long hooked nose and masculine features. Although she was not beautiful she was clearly a very seductive woman, and she used this to further Egypt politically. She had a beautiful musical voice. It is also said that she was highly intelligent. She spoke nine different languages, and she was the first Ptolemy pharaoh who could actually spoke Egyptian.   Ã‚  Ã‚  Ã‚  Ã‚  She ascended the Egyptian throne after her father, Ptolemy Xll Auletes died in 51 BC. Cleopatra which was seventeen at the time and her brother Ptolemy Xlll, which was twelve, were married because of the terms of her fathers will. They then ruled Egypt together. In the third year of their reign Ptolemy’s advisers told him that he should rule Egypt by himself. So, because of this he drove Cleopatra into exile. Cleopatra then escaped to Syria. She then returned with an army. Ptolemy sent an army to meet with her. At this point, Julius Caesar of Rome arrived in pursuit of an enemy, who was seeking help from Ptolemy. Cleopatra had to roll herself up in a rug so that she wouldn’t get killed while entering Egypt. If she hadn’t hidden herself she would have been killed. When she unrolled herself in front of Caesar he fell in love with her right away.Caesar had to choose which of the Egyptian rulers to help keep the throne. Of course he chose Cleopatr a. He then became Cleopatra’s lover. In 47 BC Ptolemy Xlll drowned in the Nile while trying to escape, and Caesar then restored Cleopatra to her throne.   Ã‚  Ã‚  Ã‚  Ã‚  After her older brother Ptolemy Xlll was died, Cleopatra was then forced by custom to marry her youngest brother Ptolemy XlV, which was about eleven at the time. After Cleopatra and Ptolemy XlV were settled on their joint government basis, she and Caesar went on a two-month cruise on the Nile. It is said that it was then she became pregnant, and she later gave birth to a son. His name was officially Ptolemy XV Caesar, but he was popularly called Caesarion, which means â€Å"Little Caesar†. People say that Caesar was not really the father of Caesarion. Although the child strongly resembled Caesar, and so Caesar acknowledged him as his son. After the cruise Caesar then went back to Rome ... ... Cleopatra to arrange Antony's funeral. After the funeral she took to her bed, sick with grief. She wanted to kill herself, but Octavian kept her under close guard. One day he visited her and she flung herself at his feet, nearly naked, and told him she wanted to live. With Octavian's permission she visited Antony's tomb. Then she returned to her mausoleum, took a bath, and ordered a feast. While the meal was being prepared a man arrived at her monument with a basket of figs. The guards checked the basket and found nothing suspicious, so they allowed the man to give the basket of figs to Cleopatra. After she had eaten, Cleopatra wrote a letter, sealed it, and sent it to Octavian. He opened it and found Cleopatra's plea that he would allow her to be buried in Antony's tomb. Alarmed, Octavian sent messengers to alert her guards that Cleopatra planned to commit suicide. But it was too late. They found the 39-year old queen dead on her golden bed, with her maid Iras dying at her feet. Two pricks were found on Cleopatra's arm, and it was believed that she had allowed herself to be bitten by an asp that was smuggled in with the figs. As she had wished, she was buried beside Antony.

Fast Food Contain Harmful Food Additives Essay

In America, fast food chains are a significant symbol of the American traditional food trends which expand widely and grow fast all over the world. Thus, a large number of Americans eat fast food as their daily diet. However, these tasty fast foods are highly processed foods which are filled with plenty of chemicals, additives and preservatives. By adding these additives and artificial flavorings into fast foods, so the food is attractive and also tasty. Fast food companies, like McDonald, attract customers’ attention by using various advertisements to make their products look good and also selling these delicious foods at low prices. Many people do not realize the negative side of those unhealthy and processed fast food meals that contain lots of unsafe additives, which can lead to bad health effects and shorter life. For instance, all the burgers and beverages that people consume in the fast food restaurant are risky to people’s health because of food additives. According to Fast Food Nation, â€Å"Without this flavor industry, today’s fast food industry could not exist† (Schlosser 120). It is significant that artificial flavor is one essential element which use in the fast food industry and helps to operate fast food business successfully and permanently. After World War II, a vast flavor industry invented processed food that was popular and widely used by American. The flavor additives create more demand since it benefits both consumer and businessman in some ways. For example, most food additives are cheap and functional so that companies are willing to buy and add it into food to reduce the cost of product and gain more business benefit. Because of the low cost, the company is able to lower the price of fast food in order to appeal more customers to buy. As a result, many customers choose to consume more fast food in order to save money; Fast food companies added various chemical flavors and manufactured coloring additives into diverse foods and beverages. Chicken McNugget is one of the popular foods serviced in the McDonald meal. The fair outward appearance, crispy skin and tender meat of Chicken McNuggets are a big part of what makes people feel more enjoyable to eat it. The chicken nugget is not simply a piece of fried chicken but more than that. So what is really in the chicken nuggets in McDonald? To answer this question, we might look at the great amount of ingredients of chicken nuggets. It is surprising to see that there are not only chicken but numerous other components which are almost unfamiliar with us, such as sodium aluminum phosphate, TBHQ and bleaching wheat flour. Basically, this small piece of Chicken McNugget only has 50% of what is called the real chicken, and chemical and additives make up the other half. Many additional additives are used in Chicken McNuggets’ ingredient now, and I would show only a few of the most common ones here. First of all, sodium aluminum phosphate and sodium acid pyrophosphate are the primary components of a baking power as chemical leavening agents. They are food additives that are mostly and widely used in food industry for many baked products. It accelerates food to yeast faster in order to save time, as well as affects the final texture, flavor and moisture of food. (Longe P43) Sodium aluminum phosphate is released slowly during the fermentation period, which â€Å"enhancing the properties of the formula ingredients†. (Leavening Agents) â€Å"Sodium acid pyrophosphate is also a slower reacting acid and is used in refrigerated biscuit dough recipe. † (Longe P45) As a result, the product will have a crispy taste and fine texture. Likewise, McDonald Company adds these chemical materials into Chicken McNugget to make it taste better. However, both of these agents are harmful to people’s health. For instance, Sodium Aluminum Phosphate is a toxic drug that could cause people’s mental problem, such as memory loss, and confusion. A direct possible consequence of eating these additive-containing foods frequently may lead to Alzheimer’s disease and osteoporosis. Second, â€Å"the most alarming ingredient in a Chicken McNugget is TBHQ, which is an anti-oxidant derived from petroleum that is either sprayed directly on the nugget for keeping its shelf time longer. (Pollan P113) Moreover, TBHQ helps the food to â€Å"maintain its freshness, minimize nutritional losses in edible oils, and preserve the present color of iron and metal complexes†. (Shree Additives) Obviously, the effective functions of TBHQ makes fast food industry often use this artificial additive in thousand food products. Chicken McNuggets are just one of the fast foods that contain TBHQ. The result from consuming processing foods with TBHQ can lightly cause â€Å"nausea, vomiting, ringing in the ears, delirium, a sense of suffocation, and collapse. (Pollan P114) It can even lead to death if you ingest too much fast food with TBHQ. Last but not least, McNuggets also contain bleaching wheat flour which is one of the ingredients often used in McNugget and other productions. As we know, flour is used to improve the gluten baking quality. The food industry adds flour bleaching agent in order to make the product appear whiter and fresher. Also, the function of this agent is to maintain the foods’ stability, food color and improve the structure forming capacity, allowing the product produce higher proportions of gluten and sugar. Flour Bleaching Agent) During the bleaching processing, most nutrients are destroyed and removed from the grain, and then produce amounts of alloxan. â€Å"The fact of alloxan is a product of the decomposition of uric acid which is used to produce diabetes in healthy experimental animals, so as to help researchers to study diabetes treatments in the lab. † (The Little-Known Secrets about Bleaching Flour†¦ ) It turns out that the nutritional value of food has been lost and we are actually eating the sugar what cause us fat and led to diabetes. According to recent research, alloxan is also a poison which may lead to the country’s diabetes epidemic and other chronic diseases in America. Even though this bleaching agent has a great impact on food industry, we still cannot neglect the negative effect of this additive. Base on the ingredients in McNugget I mentioned above, it would be easy to think that McNugget as final product has been processed through many chemical mechanics and scientific methods which change the actual â€Å"meaning† of the chicken nugget. In other words, it is hard to tell how much actual chicken goes into a real nugget. We have such tasty chicken nuggets available for us anytime because of these food additives. These nasty ingredients and harmful chemicals make people fat and cause serious illness or even death. Imagine how much chemicals and additives are contained in a little piece of Chicken McNugget that could easily endanger people’s health. So I wonder if other fast foods may contain the same dangerous or more harmful additives in its ingredient which lead to more health problems. In conclusion, fast food chains play a vital role in the U. S’s health problems, people should to be up in arms with our government in order to fight against these hazardous chemicals to be used in fast food restaurants. Fast foods are rich in food additives that can badly affect people’s health as it cause cancer, nervous system damage, birth defects, and much more. From my point view, I think that we should avoid the fast food, and especially the overconsumption of fast food, in order to pursue a healthy life style.

Impact of Television on Presidential Elections

Impact of Television on Presidential Elections The Impact of Television on Presidential Elections: The aim of this paper is to look at the relationship between the mass media, specifically television, and presidential elections. This paper will focus on the function of television in presidential elections through three main areas: exit polls, presidential debates, and spots. The focus is on television for three reasons. First, television reaches more voters than any other medium. Second, television attracts the greatest part of presidential campaign budgets.Third, television provides the candidates a good opportunity to contact the people directly. A second main theme of this paper is the role of television in presidential elections in terms of representative democracy in the United States. Researchers tend to hold one of three views about television's influence on voters. Some believe that television affects voters in the short run, for example in an election campaign. Another group of researchers believes that television has a great influence on voters over time and that television's impact on voters is a continuous process from one campaign to the next.Others stand between the two views or combine both. In the last three decades, polls became an important instrument for the media, especially television networks, to determine who wins and who loses the election. Caprini conducted a study about the impact of the early prediction of a winner in the 1980 presidential race by the television networks. He observed that, shortly after 8 p. m. Eastern standard time, NBC announced that, according to its analysis of exit poll data, Ronald Reagan was to be the next president of the United States (Caprini, 1984, p. 866).That early call was controversial because the polls in many states were still open at the time and, in some of the western states, would remain open for several hours. Caprini ended his study with the following conclusion:   Ã‚  Ã‚  Ã‚  Ã‚   Voting for the Republican candidate was completely unaffected by the early call, with precall and postcall districts varying from their normal patterns in exactly the same amount and direction. The Democratic vote, however, declined 3. 1 percent more in the postcall districts than in the precall districts (p. 874). This result suggests that the NBC prediction did have an impact on the election.Additionally, this result supports the impact of the media on political behavior. Some experts argue that rates of voting in the western states are not affected by early projections. Strom and Epstein argue that the decline in western states' turnouts is not a result of the early projections by the networks but is the result of a complicated combination of factors, none of which is related to information received on election day (Epstein and Strom, 1981, pp. 479-489). This argument denies the influence of polls on the voting turnout in the first place, and it denies the impact of media on political behav ior.Other researchers look at the issue of exit polls from a legal perspective. Floyd Abrams, a First Amendment lawyer, supports the constitutional rights of the media and says their exercising of their rights should not be restricted, even if that influences the voters:   Ã‚  Ã‚  Ã‚  Ã‚   Once it becomes a legal issue, even people who believe that projections are harmful, or that exit polls are sometimes misused, should unite and say that the law should not be used to stop people from exercising their constitutional rights even if we happen to disagree with the way that they are using them (Abrams, 1985, p. 8). These different viewpoints represent two sides, the public and the media. Few researchers believe that exit polls have no effect on voting behavior. The majority of researchers believe that exit polls and early projections of the presidential elections do influence voters, but they disagree to what extent. The most persuasive reason to include televised debates in presiden tial campaigns is that voters want them.Voters find something in televised debates that confirms their previously held support for a candidate or helps them to decide whom to support. So television debates are now part of the political landscape. However, one expert has written that, even after the Bush-Dukakis debate, thus making four campaigns in a row to include debates, he would not predict continuation: â€Å"there are too many points at which disagreement might scuttle the whole plan† (Mickelson, 1989, p. 164).Stephen Hess in his book, The Presidential Campaign, observes that:   Ã‚  Ã‚  Ã‚  Ã‚   While some contend that televised debates of 1960 and 1976 elected John Kennedy and Jimmy Carter, those elections were so close that any single factor – including debates – could have been said to have made the difference (Hess, 1988, p. 76). Debates give people an opportunity to learn about those who will be president. This is probably the most positive thing to come out of the televised debates. People build their images about the candidates through their stands on the issues. For the 1960 ebates, Katz and Feldman reviewed studies:   Ã‚  Ã‚  Ã‚  Ã‚   As far as issues are concerned, the debates seem to have (a) made some issues more salient rather than others (the issues made salient, of course, may or may not have been the most important ones); (b) caused some people to learn where the candidates stand (including the stand of the opposition candidate); (c) effected very few changes of opinions on issues; and (d) focused more on presentation and personality than on issues (Katz and Feldman, 1962, pp. 173-223). This conclusion shows the importance of â€Å"psychological factors† in voting.As technology develops, researchers try to determine its impact on voting behavior. Technicians use advanced techniques during the presidential debates to get the viewers' attention. The most impressive effect of the presidential debates is its im pact on voters compared to that of other televised political communication in presidential campaigns. In a 1983 study of 2,530 voting-age Americans, ABC News and the John F. Kennedy School of Government noted that voters and non-voters agree that debates are more helpful in deciding whom to vote for than either television news reports or the candidate's own television ads (Kraus, 1988, p. 28). So it is obvious that such debates will have some impact on the outcome of the elections. Presidential debates are controlled by the candidates in several ways: the decision about whether to participate, the approval of areas of discussion, and the refusal to debate without panelists (p. 142). The 1988 debates were actually just joint appearances by Bush and Dukakis answering reporters' questions in two-minute and one-minute segments (Mickelson, 1989, p. 164). The year 1952 witnessed the emergence of the televised spot commercial in politics.The spot is a very short ad designed to convey a spe cific point or image without going into depth on issues or providing much detail. Since that time, spot commercials have been a main part of presidential campaigns. Joe McGinniss, an expert on campaigns, noticed the importance of the political ads:   Ã‚  Ã‚  Ã‚  Ã‚   It is not surprising then, that politicians and advertising men should have discovered one another. And, once they recognized that the citizen did not so much vote for a candidate as make a psychological purchase of him, not surprising that they began to work together (McGinniss, 1969, p. 27).The goals of spots are converting the voters and keeping the committed in line. Also, spots can encourage the voters to go out and vote on the basis of their commitments (Diamond and Bates, 1984, p. 352). These goals are related to the short-term influences of television on voting behavior because spots appear in the last weeks of the campaign. They could make a difference in the outcome of the presidential election. The goals ar e also related to the long-term influences of television on voting behavior because young voters today have been raised with television and they perceive the political process through the media.The evidence supports the idea that spots, more than anything else, could make a difference in the outcome of the presidential elections. Sidney Kraus makes this point in the book, Televised Presidential Debates:   Ã‚  Ã‚  Ã‚  Ã‚   It came as a surprise to almost everyone in the broadcasting industry to find a major study of the 1972 presidential race (conducted by two political scientists) concluding that voters learned more about Richard Nixon and George McGovern from political spots than they did from the combined nightly newscasts of the networks† (Kraus, 1988, p. 17).Kathleen Jamieson agrees: . . . political advertising is now the major means by which candidates for presidency communicate their messages to voters . . . Unsurprisingly, the spot add is the most used and the most vi ewed of the available forms of advertising (Jamieson, 1984, p. 446). On the other hand, others argue that spots are not providing the voters good information about the candidates. Theodore Lowi supports that position:   Ã‚  Ã‚  Ã‚  Ã‚   Since the brief commercials are built on impressions rather than logic, â€Å"instant replay† benefits the sender, not the receiver (Lowi, 1985, p. 4). Others describe these spots as selling candidates like any other product. These experts ask whether presidential campaigns should be run on marketing principles or political tactics, whether the best candidate or the most telegenic performer wins, whether money can buy enough media to buy elections (Lowi, 1985, p. 65). The emergence of spots has been particularly upsetting to those who believe that political campaigns should inform the voters, not manipulate the opinions of the voters.The growing role of television in the presidential elections and its effects on the public gives rise to an i mportant question: Is this phenomenon healthy for democracy in the United States? Television became an important factor in the election process for several reasons: the decline of political parties, which had been the most important factor; (Wattenberg, 1986, p. 108) developing technology, which provided new opportunities for political television, like spots and debates; and, as a consequence of the decline of political parties, decreasing voter turnout in presidential elections since 1960.For example, only 53. 3 percent of the eligible citizens voted in 1984, the lowest since 1948. This is the same period during which the amount of money spent on televised political advertising tripled (in constant dollars) (Diamond, 1984, p. 352). Experts disagree about how television should function in a democratic society. Proponents see television as part of political socialization, and they believe that voters have profited from the presidential debates and political ads. Proponents do, howeve r, suggest particular improvements in presidential debates.Kraus suggests the following:   Ã‚  Ã‚  Ã‚  Ã‚   Campaign Act of 1971 provides a tax check off to help finance campaigns in presidential general elections, and since the public want presidential debates those who receive funds should debate. Candidates may refuse to debate, but they would not receive public funds (Kraus, 1988, p. 154). Others defend television from a legal perspective. Floyd Abrams defends exit polls as follows:   Ã‚  Ã‚  Ã‚  Ã‚   Once it becomes legal issue, even people who believe that projections are harmful . . . should write and say that the law should not be used to stop people from exercising their constitutional rights (Abrams, 1985, p. 8). Opponents look at television as a harmful factor in the democratic process of electing a president. According to one expert, â€Å"The promise [of] television . . . has collapsed in an era dominated by packaged campaigns and avoidance of issues (Mickelson, 19 89, p. 167). Others see the media as the main cause of the decline of political parties, which were supposed to be intermediary between the government and the people in a representative democracy, and they believe the decline of the parties will increase the gap between the government and the people. Also, they see the media as a part of the political elite in the United States.Edward Greenberg noticed this point:   Ã‚  Ã‚  Ã‚  Ã‚   Most importantly, the mass media are themselves parts of gigantic corporate empires and, while a few among them may experience an occasional episode of â€Å"muckraking† these media are firmly, in the long run, entrenched in the camp of the powerful (Greenberg, 1986, p. 22). Regulations are necessary to control some of the bad effects of the media, particularly television. Exit polls could be regulated so that East Coast poll results are not announced until the last poll on the West Coast closes. Participation in presidential debates should be r equired of candidates who want to receive campaign funds.Spots should have more regulations than the previous two areas because the candidates use spots to attack each other. For example, in the 1988 elections, George Bush had one spot in which he rode a yacht through Boston Harbor to show that Michael Dukakis is not an environmentalist and which appeared many times during the last days of the campaign (Mickelson, 1989, p. 162). The public got the impression that Dukakis is not concerned about the environment. Spots should be based on facts. This paper demonstrates that the mass media, particularly television, have a great effect on presidential elections.Analyzing exit polls, presidential debates, and spots shows that television does affect the voters and the voting turnout in the United States. Scholars agree on the effects of television on presidential races; however, they disagree on the extent to which television has affected voting behavior and the voters. Television emphasize d the decline of political parties in the last four decades. Although some experts believe television in presidential elections is healthy, others believe it is harmful to democracy, increasing the gap between the government and the people.The negative effects of political television on democracy can be eliminated through regulations. Such regulations could permit political television without its dangers. References Abrams, Floyd. (1985, Spring). Press practices, polling restrictions, public opinion and first amendment guarantees. Public Opinion Quarterly 49 (1): pp. 15-18. Caprini, Michael X. Delli. (1984, August). Scooping the voters? The consequences of the networks' early call of the 1980 Presidential race. Journal of Politics 46: pp. 866-85. Diamond, Edwin, and Stephen Bates. (1984). The Spot. Massachusetts: MIT Press. Epstein, Laurily R. , and Gerald Strorn. October 1981). Election night projections and west coast turn out. American Politics Quarterly 9 (4): pp. 479-91. Greenb erg, S. Edward. (1986). The American political system: A radical approach. Boston: Little, Brown and Company. Hess, Stephen. (1988). The Presidential campaign. Washington D. C. : The Brookings Institute. Jamieson, Kathleen Hall. (1984). Packaging the Presidency: A history and criticism of Presidential campaign advertising. Oxford: Oxford University Press. Katz, Elihu, and Jacob J. Feldman. (1962). The debates in the light of research: A survey of surveys. In The Great Debates, ed. Sidney Kraus.Bloomington: Indiana University Press, pp. 173-223. Kraus, Sidney. (1988). Televised Presidential debates, and public policy. New Jersey: Lawrence Erlbaum Associates. Lowi, Theodore J. (1985). The personal President: Power invested promise unfulfilled. Ithaca, New York: Cornell   Ã‚  Ã‚  Ã‚  Ã‚  University Press. Mcginniss, Joe. (1969). The selling of the President 1968. New York: Trident Press. Mickelson, Sig. (1989). From whistle stop to sound bite: Four decades of politics and television. New York: Praeger. Wattenberg, Martin P. (1986). The decline of American political parties 1952-1984. Cambridge, Massachusetts: Harvard University Press. Impact of Television on Presidential Elections Impact of Television on Presidential Elections The Impact of Television on Presidential Elections: The aim of this paper is to look at the relationship between the mass media, specifically television, and presidential elections. This paper will focus on the function of television in presidential elections through three main areas: exit polls, presidential debates, and spots. The focus is on television for three reasons. First, television reaches more voters than any other medium. Second, television attracts the greatest part of presidential campaign budgets.Third, television provides the candidates a good opportunity to contact the people directly. A second main theme of this paper is the role of television in presidential elections in terms of representative democracy in the United States. Researchers tend to hold one of three views about television's influence on voters. Some believe that television affects voters in the short run, for example in an election campaign. Another group of researchers believes that television has a great influence on voters over time and that television's impact on voters is a continuous process from one campaign to the next.Others stand between the two views or combine both. In the last three decades, polls became an important instrument for the media, especially television networks, to determine who wins and who loses the election. Caprini conducted a study about the impact of the early prediction of a winner in the 1980 presidential race by the television networks. He observed that, shortly after 8 p. m. Eastern standard time, NBC announced that, according to its analysis of exit poll data, Ronald Reagan was to be the next president of the United States (Caprini, 1984, p. 866).That early call was controversial because the polls in many states were still open at the time and, in some of the western states, would remain open for several hours. Caprini ended his study with the following conclusion:   Ã‚  Ã‚  Ã‚  Ã‚   Voting for the Republican candidate was completely unaffected by the early call, with precall and postcall districts varying from their normal patterns in exactly the same amount and direction. The Democratic vote, however, declined 3. 1 percent more in the postcall districts than in the precall districts (p. 874). This result suggests that the NBC prediction did have an impact on the election.Additionally, this result supports the impact of the media on political behavior. Some experts argue that rates of voting in the western states are not affected by early projections. Strom and Epstein argue that the decline in western states' turnouts is not a result of the early projections by the networks but is the result of a complicated combination of factors, none of which is related to information received on election day (Epstein and Strom, 1981, pp. 479-489). This argument denies the influence of polls on the voting turnout in the first place, and it denies the impact of media on political behav ior.Other researchers look at the issue of exit polls from a legal perspective. Floyd Abrams, a First Amendment lawyer, supports the constitutional rights of the media and says their exercising of their rights should not be restricted, even if that influences the voters:   Ã‚  Ã‚  Ã‚  Ã‚   Once it becomes a legal issue, even people who believe that projections are harmful, or that exit polls are sometimes misused, should unite and say that the law should not be used to stop people from exercising their constitutional rights even if we happen to disagree with the way that they are using them (Abrams, 1985, p. 8). These different viewpoints represent two sides, the public and the media. Few researchers believe that exit polls have no effect on voting behavior. The majority of researchers believe that exit polls and early projections of the presidential elections do influence voters, but they disagree to what extent. The most persuasive reason to include televised debates in presiden tial campaigns is that voters want them.Voters find something in televised debates that confirms their previously held support for a candidate or helps them to decide whom to support. So television debates are now part of the political landscape. However, one expert has written that, even after the Bush-Dukakis debate, thus making four campaigns in a row to include debates, he would not predict continuation: â€Å"there are too many points at which disagreement might scuttle the whole plan† (Mickelson, 1989, p. 164).Stephen Hess in his book, The Presidential Campaign, observes that:   Ã‚  Ã‚  Ã‚  Ã‚   While some contend that televised debates of 1960 and 1976 elected John Kennedy and Jimmy Carter, those elections were so close that any single factor – including debates – could have been said to have made the difference (Hess, 1988, p. 76). Debates give people an opportunity to learn about those who will be president. This is probably the most positive thing to come out of the televised debates. People build their images about the candidates through their stands on the issues. For the 1960 ebates, Katz and Feldman reviewed studies:   Ã‚  Ã‚  Ã‚  Ã‚   As far as issues are concerned, the debates seem to have (a) made some issues more salient rather than others (the issues made salient, of course, may or may not have been the most important ones); (b) caused some people to learn where the candidates stand (including the stand of the opposition candidate); (c) effected very few changes of opinions on issues; and (d) focused more on presentation and personality than on issues (Katz and Feldman, 1962, pp. 173-223). This conclusion shows the importance of â€Å"psychological factors† in voting.As technology develops, researchers try to determine its impact on voting behavior. Technicians use advanced techniques during the presidential debates to get the viewers' attention. The most impressive effect of the presidential debates is its im pact on voters compared to that of other televised political communication in presidential campaigns. In a 1983 study of 2,530 voting-age Americans, ABC News and the John F. Kennedy School of Government noted that voters and non-voters agree that debates are more helpful in deciding whom to vote for than either television news reports or the candidate's own television ads (Kraus, 1988, p. 28). So it is obvious that such debates will have some impact on the outcome of the elections. Presidential debates are controlled by the candidates in several ways: the decision about whether to participate, the approval of areas of discussion, and the refusal to debate without panelists (p. 142). The 1988 debates were actually just joint appearances by Bush and Dukakis answering reporters' questions in two-minute and one-minute segments (Mickelson, 1989, p. 164). The year 1952 witnessed the emergence of the televised spot commercial in politics.The spot is a very short ad designed to convey a spe cific point or image without going into depth on issues or providing much detail. Since that time, spot commercials have been a main part of presidential campaigns. Joe McGinniss, an expert on campaigns, noticed the importance of the political ads:   Ã‚  Ã‚  Ã‚  Ã‚   It is not surprising then, that politicians and advertising men should have discovered one another. And, once they recognized that the citizen did not so much vote for a candidate as make a psychological purchase of him, not surprising that they began to work together (McGinniss, 1969, p. 27).The goals of spots are converting the voters and keeping the committed in line. Also, spots can encourage the voters to go out and vote on the basis of their commitments (Diamond and Bates, 1984, p. 352). These goals are related to the short-term influences of television on voting behavior because spots appear in the last weeks of the campaign. They could make a difference in the outcome of the presidential election. The goals ar e also related to the long-term influences of television on voting behavior because young voters today have been raised with television and they perceive the political process through the media.The evidence supports the idea that spots, more than anything else, could make a difference in the outcome of the presidential elections. Sidney Kraus makes this point in the book, Televised Presidential Debates:   Ã‚  Ã‚  Ã‚  Ã‚   It came as a surprise to almost everyone in the broadcasting industry to find a major study of the 1972 presidential race (conducted by two political scientists) concluding that voters learned more about Richard Nixon and George McGovern from political spots than they did from the combined nightly newscasts of the networks† (Kraus, 1988, p. 17).Kathleen Jamieson agrees: . . . political advertising is now the major means by which candidates for presidency communicate their messages to voters . . . Unsurprisingly, the spot add is the most used and the most vi ewed of the available forms of advertising (Jamieson, 1984, p. 446). On the other hand, others argue that spots are not providing the voters good information about the candidates. Theodore Lowi supports that position:   Ã‚  Ã‚  Ã‚  Ã‚   Since the brief commercials are built on impressions rather than logic, â€Å"instant replay† benefits the sender, not the receiver (Lowi, 1985, p. 4). Others describe these spots as selling candidates like any other product. These experts ask whether presidential campaigns should be run on marketing principles or political tactics, whether the best candidate or the most telegenic performer wins, whether money can buy enough media to buy elections (Lowi, 1985, p. 65). The emergence of spots has been particularly upsetting to those who believe that political campaigns should inform the voters, not manipulate the opinions of the voters.The growing role of television in the presidential elections and its effects on the public gives rise to an i mportant question: Is this phenomenon healthy for democracy in the United States? Television became an important factor in the election process for several reasons: the decline of political parties, which had been the most important factor; (Wattenberg, 1986, p. 108) developing technology, which provided new opportunities for political television, like spots and debates; and, as a consequence of the decline of political parties, decreasing voter turnout in presidential elections since 1960.For example, only 53. 3 percent of the eligible citizens voted in 1984, the lowest since 1948. This is the same period during which the amount of money spent on televised political advertising tripled (in constant dollars) (Diamond, 1984, p. 352). Experts disagree about how television should function in a democratic society. Proponents see television as part of political socialization, and they believe that voters have profited from the presidential debates and political ads. Proponents do, howeve r, suggest particular improvements in presidential debates.Kraus suggests the following:   Ã‚  Ã‚  Ã‚  Ã‚   Campaign Act of 1971 provides a tax check off to help finance campaigns in presidential general elections, and since the public want presidential debates those who receive funds should debate. Candidates may refuse to debate, but they would not receive public funds (Kraus, 1988, p. 154). Others defend television from a legal perspective. Floyd Abrams defends exit polls as follows:   Ã‚  Ã‚  Ã‚  Ã‚   Once it becomes legal issue, even people who believe that projections are harmful . . . should write and say that the law should not be used to stop people from exercising their constitutional rights (Abrams, 1985, p. 8). Opponents look at television as a harmful factor in the democratic process of electing a president. According to one expert, â€Å"The promise [of] television . . . has collapsed in an era dominated by packaged campaigns and avoidance of issues (Mickelson, 19 89, p. 167). Others see the media as the main cause of the decline of political parties, which were supposed to be intermediary between the government and the people in a representative democracy, and they believe the decline of the parties will increase the gap between the government and the people. Also, they see the media as a part of the political elite in the United States.Edward Greenberg noticed this point:   Ã‚  Ã‚  Ã‚  Ã‚   Most importantly, the mass media are themselves parts of gigantic corporate empires and, while a few among them may experience an occasional episode of â€Å"muckraking† these media are firmly, in the long run, entrenched in the camp of the powerful (Greenberg, 1986, p. 22). Regulations are necessary to control some of the bad effects of the media, particularly television. Exit polls could be regulated so that East Coast poll results are not announced until the last poll on the West Coast closes. Participation in presidential debates should be r equired of candidates who want to receive campaign funds.Spots should have more regulations than the previous two areas because the candidates use spots to attack each other. For example, in the 1988 elections, George Bush had one spot in which he rode a yacht through Boston Harbor to show that Michael Dukakis is not an environmentalist and which appeared many times during the last days of the campaign (Mickelson, 1989, p. 162). The public got the impression that Dukakis is not concerned about the environment. Spots should be based on facts. This paper demonstrates that the mass media, particularly television, have a great effect on presidential elections.Analyzing exit polls, presidential debates, and spots shows that television does affect the voters and the voting turnout in the United States. Scholars agree on the effects of television on presidential races; however, they disagree on the extent to which television has affected voting behavior and the voters. Television emphasize d the decline of political parties in the last four decades. Although some experts believe television in presidential elections is healthy, others believe it is harmful to democracy, increasing the gap between the government and the people.The negative effects of political television on democracy can be eliminated through regulations. Such regulations could permit political television without its dangers. References Abrams, Floyd. (1985, Spring). Press practices, polling restrictions, public opinion and first amendment guarantees. Public Opinion Quarterly 49 (1): pp. 15-18. Caprini, Michael X. Delli. (1984, August). Scooping the voters? The consequences of the networks' early call of the 1980 Presidential race. Journal of Politics 46: pp. 866-85. Diamond, Edwin, and Stephen Bates. (1984). The Spot. 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