How to Write a Good Application Letter

How to Write a Good Application Letter Application letters are used for colleges, schools, advanced programs, jobs, and more, and writing a good application letter begins with understanding the audience that will receive and read the letter. Start by reading information about the organization you are sending your application letter to – such as by reading the website, checking news reports, and talking to other people from the organization. After reviewing the information available, consider how you represent the best ideals of the organization, how events in your past have prepared you for being a part of the group. The best application letter represents not only your interest in the program or organization, but also how you will be a benefit to the program. After you have developed a list of the benefits of the organization and a list aligning your personal experience or education to the list, you will need to consider the needs of your audience. Someone will read your application letter and determine if it qualifies you as a candidate. Will your audience want to know more about how your past represents the needs of the program, or how your future will benefit from the program? Do you represent an elite group that defines the organizational goals – such as high performing students seeking admission into gifted programs? Finally, a good application letter is equally about your needs and those of the organization – you would not address the letter to be a form of brag or a letter that defines the organization and nothing about yourself. Reading your application letter aloud will enable you to evaluate how it sounds, remove grammar errors, and reading it to other people will assist you in finding out how it makes you appear i n the eyes of others.

Art Essay Example | Topics and Well Written Essays - 750 words - 10

Art - Essay Example Just like the expression that ‘beauty is in the eyes of the beholder’, the appreciation for aesthetic value in art, lies in a more profound understanding of the beholder. The significance of studying art as a discipline is taken in the context that with greater knowledge of art, one gets the chance to be enriched, not only in theoretical knowledge of different works of art from various time frames; but more so, develop a more keen and analytical perspective in appreciating the intended meaning that the artists have relayed through their personal creation. Thus, more than just seeing or visualizing art works, the study of art has provided the improvement of skills in interpretation, in possessing a critical eye, as well as in understanding how art evolved through time using different media, elements, resources, and the application of creative skills and styles, as evident from one period to the other. In a particular work of art, for instance, one previously responds through interpreting the creation in its purely visual representation. This means that one gets to comment on the aesthetic quality: the vividness of the colors, the shading, and the images that are seen. Upon delving into a more in-depth understanding of art through the course, one recognized more elements of art could actually be evaluated as forming an integral part of the art work. For instance, one could analyze the juxtaposition of images and how it contributed to the overall unity and message of the work of art. In addition, one could discern, despite the abstract expression of an artist, the real meaning that was intended for the viewers through the use of colors, forms, and creative style. As such, when figuring out an art work that one plans to hang on the wall, the qualities that would be included in the selection process would not merely depend on the way the art work looks (visual qualities); but on the overall ability of the

International Civil Aviation Assignment Example | Topics and Well Written Essays - 2750 words

International Civil Aviation - Assignment Example (Civil Aviation Training Centre, 2003) The review report is intended to build a future in which aviation exists in harmony with the natural and human environment. To make this possible the detrimental factors and strategic measures affecting the aviation industry are thoroughly analyzed for getting a better insight into the knowledge and understanding of existing and future environmental impacts, as well as the opportunities for mitigating or avoiding them.(Transportation Research Circular, 2006) Such analysis serves as an important tool in anticipating facilities and services which are required to meet the future demands of air travel and in ascertaining where and when airspace or airport congestion is likely to occur. These reviews also have a significant role in strategic planning towards the cost-effective implementation of communications, navigation and surveillance or air traffic management systems.(Trends in air transport, 2004) This review report summarizes progress that the international civil aviation industry is making towards the future. Thus the study involves There are many environmental elements, bot... Environmental factors affecting the aviation industry There are many environmental elements, both short term and long term in nature affecting the International Civil Aviation. In today's world, where aviation traffic has grown to an indispensable mode of transport, the environment has become too much stressed from a variety of sources. Population explosion has yet made the whole system more complex and difficult to manage efficiently and equitably. This paper which reviews the said sector from a strategic angle compiles from the result of researches and statistics conducted on ways to assess and provide solutions to these conditions. Use of tools like SWOT analysis, which brings to light the Strengths, Weaknesses, Opportunities and Threats of aviation industry, could be very useful in bringing out the detrimental environmental factors. The research agenda categorized the factors as in the figure (Refer Appendix - 1). (Transportation Research Circular, 2006) The main environmental constituents identified affecting the sector mainly from the Media (aircraft) and its Process (operations) are: Noise: Aircraft noise is one of the most constraining factors affecting the sector. However, there were significant developments in providing quieter aircrafts and organizations like National Aeronautics and Space Administration (NASA) and the European Community are continuously going ahead with such projects limiting noise pollution to the maximum. (Transportation Research Circular, 2006) Air quality: This deal with all the environmental impacts including emissions from aircrafts like greenhouse gas emissions, ozone acidification, depletion, and impact on local air quality. Carbon dioxide, Nitrogen oxide, etc., particulates and aerosols, sulfur compounds, and water emissions

Uniforms at Schools as a Way to Minimize Violence Essay

Uniforms at Schools as a Way to Minimize Violence - Essay Example The essay "Uniforms at Schools as a Way to Minimize Violence" discusses the issue whether we should go for one uniform for the entire student population. Every society or group likewise has adopted some rules and regulations that classify and identify its members. It might be a certain haircut, or color of the hair, clothing or emblem- even a password that changes every week. The adoption of a common uniform for every child going to school not only helps identify and classify that child as a member of that particular school but also gives a sense of belonging and identity to the child that once in school, he or she must conform to their rules and regulations. Another very good purpose for a school uniform is that it makes all students easily identifiable and can help in increasing student safety while reducing cases of violence and quarrels in the school premises. Students are also members of the boy scouts or girl guides, which use a certain uniform and regalia that not only makes t hem look smart and elegant but identifies them as members of that particular fraternity. They are taught to be more confident and self-sufficient, get survival skills as well as the ability to help others in distress- especially in cases of emergency. They can likely help you survive in the desert and know first aid and related skills. No one grudges them or complains about their uniform- in fact, it is appreciated because it helps identify them as helping and caring members of humanity wherever they go.

Chemical wast disposal Essay Example | Topics and Well Written Essays - 1250 words

Chemical wast disposal - Essay Example It is a necessity that proper methods and techniques are needed to be employed for this disposal. Though, there are many ways of disposing this chemical waste, there are always drawbacks and disadvantages of these techniques and they tend to harm the immediate living environment in one way or another (Bergman et al 2008). It has been analyzed that the history of the disposal of waste roots to very olden times. In 500 B.C., the disposal of waste on the streets became prohibited and it was ordered that wastes should be disposed out of the city. The first reported usage of burning of waste as a method of disposal is recollected from the initial years of the first millennium in Palestine at an area which was known as Sheol. Following these time periods, different methods were introduced which included burning of wastes, dumping them in underground sites as well as disposing them in areas away from residential areas. Government provided interventions and created laws to cater to the prope r disposal of wastes (Williams 2005). ... There has been a great surge in the number of industries in this world. Furthermore, the advent of new technologies which include nuclear power has also resulted in the byproducts of these technologies which are radioactive and hence their disposal also poses problems. The last problem is the fact that with increased understanding of the environment, the human beings have come to realize the importance for saving the normal ecological structure of the world and to limit pollution to save the environment (Geophysics Research Forum 1984). There are many sources of chemical waste in today’s world. The byproducts and wastes from industries account for the major contributors. Other sources of the chemical wastes include the wastes from the mines in particular from the coal mines as well as the substances that are released due to combustion of substances which tend to lead to the release of chemical products. Chemical wastes are also produced via other sources which include the labo ratories, hospitals as well as centers of research. There are many methods and ways for the disposal of these chemical wastes. These include the burning of the wastes, disposal into water reservoirs, disposal into landfills and the provision of different treatments to the liquid forms of the waste to remove their toxicity. But the method that is chosen for the disposal of this chemical waste needs to be done in the most appropriate manner owing to the drawbacks that may result. The burning of a few chemical products results in the formation of gaseous chemical products that tend to enter the air and result in air pollution. This was indicated via a research in which the sewerage waste was burnt and resulted in the

An Interesting Definition Of Mature Product Marketing Essay

An Interesting Definition Of Mature Product Marketing Essay An interesting definition of mature product market is found in Economics in Business Context by Colin Haslam, Alan Neale and Sukhdev Johal (2002, p.92). As per this definition, a product market reaches maturity when demand for the product is determined by replacement. I will try to elaborate this definition. In a mature product market, there is little or no scope for the further growth of the product. In simple words, the product has been sold to the maximum number of targeted customers. Hence, customers will demand the product only when the previously bought product has to be replaced. Does maturity necessarily lead to deterioration of market? This question can be answered using the concept of cyclicality. Economics in Business Context (Haslam et al. 2002, p.92) further defines cyclical markets as generally mature markets in which volume fluctuates at or around steady pattern of demand. Depending on the replacement period of the product, the product will be required by the customers every few years, months or weeks. During the period when maximum customers replace the product, the demand for the product will be at its positive peak. This period is followed by a period of low sales. Thus, fluctuation in the demand for a mature product makes it cyclical. Some products have longer replacement periods than the others, making them cyclical. For example, a refrigerator may be replaced after every ten years but cold drinks manufactured by Coco Cola or Pepsi are bought by billions of people every day. Therefore, refrigerators may be termed as mature and cyclical. Coco Cola and Pepsi have reached maturity but they are not cyclical. Let me illustrate with the help of a hypothetical example. Consider a product XYZ. Say, I had introduced XYZ in the market in 1990. The replacement period of this product was five years. Using excellent marketing strategy, XYZ had gained popularity amongst the customers by 1991. But, I had not yet sold XYZ to maximum number of targeted customers. I had to maximize my sales as well as confront a new problem; a competitor introduced a similar product called ABC in the market in the year 1992. After a research on XYZ, I realized that the product could be manufactured in a better way, leading to an increase its durability. The replacement period after increase in durability became 8 years. Increase in the durability of XYZ attracted more number of customers. Because it was a very popular product, XYZ reached maturity by 1995. It was sold to maximum number of customers. If I had not increased the durability of XYZ, more number of people would have bought XYZ every few years. Thus, the product was sold to maximum number of customers in its initial years in the market. But later, maturity, increase in durability and competition in the market led to a drop in the sales. After this, the sales reached a positive peak only when the demand reached a peak. And the demand for XYZ reached a peak only when maximum customers replaced the product. If a product like XYZ cannot survive the period of low sales, it may vanish from the market. Is the growth of a product in a mature market possible? Can it reach more number of customers despite the competition and maturity? Can a company that manufactures a mature product increase its revenue drastically? Through his article How Organizations Overachieve and Outrun Mature Markets (2005, p.1) in Ivey business journal, Al Magrath (director of corporate marketing, 3M Canada) says, it is possible. He illustrates the following ways of doing this task with examples: 1. Participate in a different value stream 2. Use technology to invent new sectors 3. Conquer new geographies 4. Extend branding power 5. Elongate your price/value 6. Help value changes in your market and 7. Use high end technology. Some companies also use cost reduction along with the above measures. Cost reduction, extending branding power, using high end technology to upgrade a product or a manufacturing process, acquisitio ns, mergers and asset reorganization form a part of what is called as corporate restructuring. As western automobile markets reached saturation, automobile giants like Chrysler and Volkswagen resorted to restructuring. Volkswagen had concentrated on its portfolio restructuring since early 90s. Volkswagen acquired Skoda in 1991. Volkswagen helped Skoda to emerge out of bankruptcy and Skoda soon became U.K.s best loved car (kn.theit.org 2009). This in turn helped Volkswagen, whose profits were declining around the same time. It gained access to the little penetrated car market of Eastern Europe. In 2009, it acquired 49.9% stake in Porsche. During recession, Porsche plunged into debts. Volkswagen used this opportunity to gain from its rival, who had a respected brand name globally (english.peopledaily.com.cn 2009). And now, Volkswagen is coming up with a strategy to acquire Toyota (in.reuters.com 2010). Even though the car market has matured in western parts of the globe, Volkswagen has been using strategic acquisitions to grow further. The financial restructuring process of Volkswagen, called as ForMotion is well-known. This restructuring process began in 2004. With the commencement of ForMotion, a number of workers lost their jobs. The working hours of most of the workers were extended (www.wsws.org 2006). Downsizing for restructuring had become infamous by then. A number of companies operating in mature market had adopted downsizing. Did the downsizing of its plants work for Volkswagen? Restructuring hurts Volkswagen was the headline of Los Angeles Times on October 28, 2006 (articles.latimes.com 2006). The profit of Volkswagen had plunged by 92% in the third quarter of 2005. Spokeswoman Christiane Ritz said the costs of employee buyouts and a deal with metalworkers union IG Metall to provide one-time payments of 6,279 Euros per person into workers pension funds were booked in the third quarter. But as demand for Volkswagen cars grew, the profit started rising. During the release of financial statements for the year 2005, the group chairman, Dr. Bernd Pischetsrieder, revealed the following facts: Profit before tax rose by 58.2 percent to à ¢Ã¢â‚¬Å¡Ã‚ ¬1.7 billion in 2005. Overall, however, the level of earnings we achieved remains unsatisfactory. Hence, the group decided to continue with the restructuring plan (volkswagenag.com 2006). But the true test of any company in the automotive industry was the global recession in 2008. Initially, in 2008, Volkswagen, too, felt the heat of the recession. But 2009 saw Volkswagen emerge as the only survivor in the automotive industry. Portfolio restructuring had helped Volkswagen to work in newer car markets. Even after the financial restructuring, its position was weak in the United States of America. But it proved to be a boon for Volkswagen. VW is coasting through 2009, boosting its share of global car sales to 12% from 9.9% in the first half of the year, reported time.com (2009). If Volkswagen had used only financial restructuring, it may have suffered major losses. It had invested money in financial restructuring, which was yet to be recovered through its profit. During recession, some of the smaller Skoda cars had performed better than the parent brand in the car markets (independent.co.uk 2007). But the cost reduction achieved through the financial restructuring comple mented the portfolio restructuring and Volkswagen survived. Thus, a mixture of restructuring strategies helped Volkswagen in alleviation of harm caused by the recession. The restructuring process surely helped Volkswagen in a mature market. But the sales have started stabilizing again. And this time, Volkswagen has come up with a new strategy. It has begun exploring hitherto unexplored markets. Initially, it was the cheap labour in India that attracted Volkswagen. But now, Volkswagen has set its eyes on the unexplored Indian car markets. Volkswagen began the execution of its plan with the launch of Polo in India. The Indian car market is predicted to be favourable for Volkswagen and is expected to generate additional revenues (thelocal.de 2009). Thus, it is true that restructuring (both financial and portfolio restructuring) has helped Volkswagen to not only survive in a mature market but also emerge as a leader in the automotive industry. But as observed from the study of Volkswagen, corporate restructuring can aid a mature industry only to a certain extent. It may help a company to perform better than its competitors in a mature market. It may also assist the growth of a company through acquisitions. But after a certain point, the company has to look for newer avenues of business. It is evident from the scenario in the automotive industry that restructuring of industries in a mature and cyclical product market is essential. Use of the right kind of restructuring, as in case of Volkswagen, is also important. But to supplement the growth of the product, exploration of newer markets is inevitable.

Business :: essays research papers

I own a local business that provides Internet access to individuals and businesses, my business is one of four businesses in the local market that provide internet access to both individuals and businesses. Each of the four businesses charges the same price of twelve dollars a month for unlimited dial up services. My businesses breakeven price is seven dollars per customer, so no matter what I must charge it least seven dollars per package in order to cover all my costs. Recently my business and the other three businesses have begun to enter into a price war, to ensure that my business isn’t destroyed I will have to develop specific pricing strategies based on certain situations brought upon by my competitors.   Ã‚  Ã‚  Ã‚  Ã‚  Demand for my businesses service is often fluctuating because of the constant price changing between my competitors and I. Demand for my service is affected by changes in prices because people are drawn more toward the lowest priced Internet service providers The provider that offers the most bonuses and upgrades along with a strategically low priced internet service, will most likely succeed in bringing in the most customers. Dramatic price drops by my competitors would make it hard for my business to stay afloat because my breakeven price is seven dollars per person, so if they drop their prices to seven dollars or less, then my business would probably have to close because of insufficient profits.   Ã‚  Ã‚  Ã‚  Ã‚  My business has three competitors selling the same service as I am, and most any of their business decisions can affect my business in either a positive or negative way. If those businesses are able to drop their prices and offer more extras with their Internet service than my business is able to, it could result in a dramatic loss of business for me and a gain of business for my competitors. The opposite could also occur, my competition could start losing profits and have to raise their prices to maintain operations. In this instance some of their customers might switch to my Internet provider so they wouldn’t have to pay higher prices. My customers who were previously thinking about switching to one of my competitors will now decide to stay with my business rather than switching to a provider with fluctuating prices.   Ã‚  Ã‚  Ã‚  Ã‚  Having too many of the same kinds of businesses (such as an internet service provider) in the same area, results in a loss of business for everyone because now consumers have so many options of which business to choose form. Business :: essays research papers I own a local business that provides Internet access to individuals and businesses, my business is one of four businesses in the local market that provide internet access to both individuals and businesses. Each of the four businesses charges the same price of twelve dollars a month for unlimited dial up services. My businesses breakeven price is seven dollars per customer, so no matter what I must charge it least seven dollars per package in order to cover all my costs. Recently my business and the other three businesses have begun to enter into a price war, to ensure that my business isn’t destroyed I will have to develop specific pricing strategies based on certain situations brought upon by my competitors.   Ã‚  Ã‚  Ã‚  Ã‚  Demand for my businesses service is often fluctuating because of the constant price changing between my competitors and I. Demand for my service is affected by changes in prices because people are drawn more toward the lowest priced Internet service providers The provider that offers the most bonuses and upgrades along with a strategically low priced internet service, will most likely succeed in bringing in the most customers. Dramatic price drops by my competitors would make it hard for my business to stay afloat because my breakeven price is seven dollars per person, so if they drop their prices to seven dollars or less, then my business would probably have to close because of insufficient profits.   Ã‚  Ã‚  Ã‚  Ã‚  My business has three competitors selling the same service as I am, and most any of their business decisions can affect my business in either a positive or negative way. If those businesses are able to drop their prices and offer more extras with their Internet service than my business is able to, it could result in a dramatic loss of business for me and a gain of business for my competitors. The opposite could also occur, my competition could start losing profits and have to raise their prices to maintain operations. In this instance some of their customers might switch to my Internet provider so they wouldn’t have to pay higher prices. My customers who were previously thinking about switching to one of my competitors will now decide to stay with my business rather than switching to a provider with fluctuating prices.   Ã‚  Ã‚  Ã‚  Ã‚  Having too many of the same kinds of businesses (such as an internet service provider) in the same area, results in a loss of business for everyone because now consumers have so many options of which business to choose form.